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5 Ways Custom Packaging Can Be a Game-Changer for Your Business



The rise of e-commerce, social media, and online shopping brought about several innovations in how people buy, including the unboxing experience. Today, where everything is photographed, reviewed, and unboxed online, custom packaging has become essential for businesses that want to stand out and create a lasting impression.

Beyond protecting what’s inside, good packaging shows off your brand's personality, sets the tone for an unboxing experience, and makes customers feel like they’re getting something special.

In this article, we'll offer five smart ways to boost your branding through custom packaging, showing how much of a game-changer a brightly colored box can be.


Use custom packaging boxes to give value to a purchase



As of 2025, over 270 million Americans shop online, and the package that arrives at their doorstep is their first impression of your brand. As a business, you want your first impression to be memorable, and you want that reflected on your packaging.

A professionally designed box that's durable and comfortable to hold creates a solid impression that your brand is reliable and values customers.


Design packaging as a preview of what’s in store



For most people, part of the unboxing experience is sharing their orders withwith friends, family, and others. Posting their online packages and products is now common, and when they receive their packaging, they want to show that the brand they're getting has personality.

Think of how some of the popular brands make their mark in the industry:

  • Lush's eco-friendly packaging.
  • Apple's minimalist boxes.
  • Nike's orange box and check mark.

All these designs don't just make the brand authentic, but also photogenic and shareable online!

Put your logo and other iconic designs on your packaging to enhance every customer's unboxing experience and help them spread awareness of your brand.


Treat packaging materials as an extension of your brand



Is your brand all about luxury? Or perhaps you want to convey how your product is only made of natural and organic ingredients? All these things should cohesively reflect in your custom packaging, down to the materials that you use.

At NextDayFlyers, you can customize your product boxes in various materials, coatings, and special finishes to set yourself apart from the competition. We also offer sustainable options for your packaging design, if you want to promote the latter.


Add packaging inserts to enhance the unboxing



One of the biggest misconceptions about custom packaging is that it requires a big budget. Packaging is not about fancy boxes and gift bags. Even the simplest packaging can provide a special connection with their customers with the right designs and freebies.

Try designing your packaging with custom stickers and labels. You could even slip a few pieces as giveaways that customers can use with their belongings.

You may also use hang tags that have short, personal messages for your customers, or include other freebies like branded tissue paper, collectible cards, and postcards with a discount code or redeemable voucher.


Boost brand recognition with logo printing



According to a study by Lucidpress maintainrevenue by up to 23%.

In other words, always put your branding where it counts! Customizing your packaging boxes should always start with your brand logo, not only for the design, but also to establish credibility and authenticity.

Customers want to be sure what they're getting is legit, and adding your brand logos to your packaging is key to keeping the customer's impression strong.

At NextDayFlyers, we’ll help design and print your custom gift bags and wrapping paper for your packages, all including your brand logo.


How to Customize Your Packaging



Now that you have an idea of how custom packaging works for businesses, you may want to start customizing your boxes, loot bags, and other packaging to improve your customers' unboxing experience and gain a foothold.

Here at NextDayFlyers, you can start your journey with your first design. Our website order calculator is easy to use and adjusts the available customization options and costs while you select your preferred printing specifications.

Choose your box specs. On the order calculator, select your custom box printing specs. Be sure to review the box size, material, quantity, and printing turnaround time. After, click Design Your Box Online.

Design your box. Customize your box using our 3D online design tool. This helps you view a simulation of your box with dielines so you can access and design all the sides of your packaging. The tool also lets you rotate and view your design from every angle before printing.

Save and confirm your order. Once you’re satisfied with the design, you can save your design and confirm your order. Someone from our pre-press team will check and make sure your designs are ready for printing. You may also request for a free proof of your design.

Learn more about how to use our Custom Box Design Tool.

If you have questions or need some help getting started, just give us a call at 855-898-9870, Monday to Friday from 5 a.m. to 7 p.m. PT and our customer service team will assist you.



Custom packaging highlights a significant shift in how customers see and remember your brand. And while most of these ideas ultimately point to elevating the unboxing experience, customizing your packaging also helps reinforce your brand story and showcase your brand's strengths to your customers. And when people feel good about what they're opening, they're more likely to remember you, trust you, and come back for more.



Frequently Asked Questions


How does custom packaging influence customer perception?

Most brands try to match their customer packaging with what people like. Some try to design their packaging using positive colors and images that reflect the brand. Other brands would write funny and clever texts to capture attention, while others would use a tactile approach by adding texture and packaging that feels durable and reliable. All of these are meant to create a stronger first impression and help customers connect with the brand.


What types of packaging boxes do you offer?

Our custom boxes include mailer boxes, shipping boxes, and product boxes. Each of these come with their unique features and uses, so choose accordingly.


What is the minimum order for the custom boxes?

At NextDayFlyers, orders start at one box, and you can order up to 50,000 units.


Can I order a sample box?

Yes, you can design and order a sample box, and we’ll print it according to your exact specifications. On the order calculator, select your box size, material, and printed sides. For the quantity, be sure to select 1 Sample in the dropdown options. Upload your design and follow the rest of the checkout process.


Can I design on the inside of my custom packaging box?

Yes. You can print on all sides and folds of the custom box. Our 3D box design tool lets you select each box section to customize.


Will someone check my custom box design?

Yes, our pre-press team reviews each submitted design before printing. You can also request a free PDF proof file before confirming your Order for production. This allows you to see what your boxes would look like as a finished product and check for any errors and necessary revisions.


What happens if there’s an issue with my design?

Our pre-press team reviews every submitted design according to rigorous printing guidelines. If we find any technical concerns, a representative will contact you to work on a solution.


Do you offer dieline templates?

Yes, we have blank PDF dieline templates you can use on any offline design software like Adobe Illustrator. It shows you the position of each panel, including the areas where your boxes will be cut and creased. To request a template, click Order Now & Receive a Dieline Template in the order calculator.