Every Door Direct Mail® (EDDM®) is a service provided by the United States Postal Service (USPS). We have a comprehensive content on what EDDM with comparison on the traditional Mail Services. In the article, we not only explain what EDDM is and but also how it’s different from direct mailing. EDDM, as an exclusive services USPS, is used a targeted marketing tool for all types of businesses.
To give a brief overview of what EDDM, USPS defines it as an affordable advertising tool (Mail Marketing) or technique that lets your target a specific location and map your audience based on demographics such as age, income, or household size. This tool can also be used for marketing research as they provide data on targeting the best possible customers for the present and the future.
Nextdayflyers offer EDDM for Postcards and is available in custom sizes to fit any type of print product.
If you need more information on this topic, you can refer to our Help Center article, “What is the difference between direct mail and EDDM?”.