Create Eye-Catching Brochures With These Design and Content Tips
Written By: Leslie Taylor | Article Date: May 17, 2023
Brochures are the unsung heroes of promotional materials. When designed and written properly, brochures can easily capture a potential customer’s attention, educate them about your business, service, or event, and convert them into patrons. Whichever industry you’re in, a well-designed and well-written brochure could change the game for your marketing efforts.
So how do you ensure that your brochure cuts through the noise? Here are some design and content tips that will help you create brochures that stand out and leave a lasting impression on your audience!
Design Tips for Custom Brochures
Choose an appropriate layout. Your layout should suit the purpose of your brochure so the reader will find it easy to read. For instance, if you’re creating a brochure for an event, an appropriate layout would fit a tri-fold or bi-fold brochure. If you’re creating a product brochure, a multi-page booklet may work better.
Use high-quality images and graphics. Blurry and pixelated photos are a surefire way to instantly put off your potential customers.
Select the right colors. Colors can either make or break your customers’ mood and emotion towards your brochures. Choose colors that are consistent with your brand identity and don’t be afraid to explore complementary and contrasting combinations.
Explore fonts. Enhance the readability of your content by picking fonts that are easy to read! Use different font sizes and play with bold and italic styles to highlight important information and create visual hierarchy.
Leave room for white space. Make use of white space to create visual contrast. Not only will it make your brochure look clean and organized, it will also make the sections a lot easier to read.
Content Tips for Custom Brochures
Write a snappy headline. Your headline is the first thing that the readers will see when they pick up your brochure, so make sure it’s not just attention-grabbing, it should also encompass what the rest of the content is all about.
Keep it simple. Avoid using technical jargon that may confuse your target audience. Stick with layman’s terms and simple sentences that they will easily understand.
Highlight the benefits. How would your product, service, or event solve a problem or meet the readers’ needs? If the space permits, you can even share examples or case studies to elaborate.
Use bullet points and lists. Break up the text and make it more digestible so the reader can easily find the information they need when they go through your brochure’s content.
Add testimonials. Reviews from satisfied customers can help build credibility and trust towards your brand.
Don’t forget your call-to-action (CTA). What do you want the readers to do after reading your brochure? Your CTA will encourage them to take action, whether it’s to visit your website, make a purchase, or sign up for an event.
Include your contact information and social media handles. Make it easy for your readers to get in touch with your brand by adding your phone number, email address, and website to your brochure. Including your social media handles can also help you get a wider reach and a higher online engagement.
The market has always been competitive, so it’s up to you to make your brand stand out. These design and content tips will help you create a custom brochure that doesn’t just look great, but also effectively converts curious onlookers into repeat customers!
Check out these related articles on creating effective custom brochures that instantly captures anyone’s attention:
8 Types of Brochure Folds and Their Applications | NextDayFlyers
5 Essential Brochure Design Ideas (nextdayflyers.com)
10 Tips for Creating your Brochure | NextDayFlyers
Brochure Do’s and Don’ts | NextDayFlyers
5 Tips for Creating a Travel Brochure | NextDayFlyers
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