8 Types of Brochure Folds and Their Applications
A unique characteristic of brochures that you should take advantage of is the numerous folding options. Each type of fold works well with certain types of content. The way your product and service information is presented changes per fold. Thus, picking the right type of brochure fold can be very challenging especially if you want to convey your information in the best way possible.
Here are the types of brochure folds that you can apply to your brochure marketing.
What Is a Half Fold Brochure?
A half-fold brochure, also called a bifold brochure, is made up of a single sheet of paper folded into two. This divides the brochure into two panels. The standard brochure size for the half-fold is 8.5” x 11”. This fold is best for simple product presentation, such as one or two product features.
What Is a Trifold Brochure?
The trifold brochure divides a single sheet of paper into three. The right panel folds underneath the left panel. The standard brochure size for the trifold brochure is 8.5” x 11”. As the most common fold, the trifold is great for general purposes. It provides a perfect balance between design and content.
What Is a Z-Fold Brochure?
The Z-fold brochure also divides a single sheet of paper into three. It got its name from its distinct Z-shape that folds each panel on top of one another. 8.5” x 11” is the standard brochure size for the Z-Fold. The Z-fold is also great for general product presentations.
What Is a Gate Fold Brochure?
The gate fold divides the paper into three unequal panels, with the side panels measuring one half of the width of the central panel. As the name implies, the side panels fold like a gate. The standard brochure size for the gate fold is 8.5” x 11”. The gate fold works great with single product presentations or graphic-heavy designs.
What Is a French Fold Brochure?
The French fold, also known as the right angle fold, is a unique fold that divides the brochure into four panels. The paper is folded in half, and then folded in half again, perpendicular to the first fold. The standard brochure size for the French fold is 8.5” x 14”. Graphic-heavy designs, maps, and invitations to sales and events are great content choices for the French fold.
What Is an Accordion Fold Brochure?
The accordion fold divides your brochure into four panels which fold on top of one another, like an accordion. 8.5” x 14” is the standard size for the accordion fold. Choose this fold if you want to detail a step-by-step tutorial for your customers.
What Is a Double Parallel Fold Brochure?
The double parallel brochure folds your paper in half to form two panels, and then in half again, to form two parallel folds that go in the same direction. The standard brochure size for the double parallel fold is 8.5” x 14”. This fold works well as a reference material that customers could use for your products and services.
What Is a Parallel Map Fold Brochure?
The parallel map fold is similar to the double parallel fold. The paper is folded in half, then each panel is folded again in half in opposite directions. 8.5” x 14” is the standard brochure size for the parallel map fold. The parallel map fold is ideal for information-heavy content, especially if you want to detail a wide range of products and services.
NextDayFlyers offers quality brochure printing services with fast turnaround and customizable options. Visit our custom brochure printing page to start your brochure marketing campaign today.