Door hangers are a great way to announce yourself right where a person lives. The customer doesn’t have to go anywhere, you go to them! A great mass marketing tool comparable to flyers, but with the twist of reaching someone directly at their home with a much better chance that your message will be kept in their home for weeks or months; seen over and over again. Unlike direct mail, which sits in mailboxes, waiting to be picked up and brought in the house, door hangers wait on doorknobs, where they’re much more likely to receive special attention.
Learn how to make the best of this under-utilized direct marketing piece. This week on The Art of Design: Door Hangers.