Recently updated on November 3rd, 2023 at 04:29 pm
One of the most effective ways for small and medium-sizes businesses to increase sales and attract new customers during the holidays is to attend markets and trade shows.
There’s just one problem—a lot of your competition is heading there, too!
Expect to compete for consumer attention in a space packed with options. Among the surefire ways to ensure your booth doesn’t get ignored is to prepare.
How do you do that, you ask? Start by spotting these three signs.
1. Increased competition
It doesn’t matter what size; all companies vie for a share of the holiday spending frenzy.
The increased demand for products and services motivates brands to put themselves out there more aggressively, especially during Black Friday and Cyber Monday when shoppers actively seek the best deals.
But this is not limited to digital spaces.
Physical marketplaces like trade shows and holiday bazaars also welcome an annual influx of shoppers with money to spend and a long list of gifts to give.
And you’re gonna want them ticking boxes at your booth.
Take a page from independent romance author Sara Stewart and the standout setup she did for her booth.
Her attention to detail, from the retractable banner to the merch spread, created a cohesive presentation that’s sure to catch the eye of bookworms in the crowd.
Sara personally takes care of all her promotional needs and trusts NextDayFlyers to print her event must-haves including a tabletop banner, table runner, bookmarks, business cards, and flyers.
She shares, ⠀⠀⠀⠀
“I have no idea how I came across NextDayFlyers but I’ve been happy with my purchases. The response time, customer support, and quality of products are fantastic. Thank you for the quality work!”
If having more competition this time of year is not enough for you to up your booth game, then think back to the events you participated in and how your setup performed.
Was it bad? There’s always room for improvement.
Was it good? There’s no better time to aim for greater things for your next trade show!
Foot traffic is a pretty good gauge to assess brand appeal in a market setting. Of course, there are multiple factors that could affect that.
However, you can’t go wrong with designing a booth that can instantly influence a potential buyer’s decision to check out your business.
When it comes to head-turning displays, we turn to Green Boy Protein for inspiration!
Known for their “gluten- free, grain- free, plant-based and made from legumes (beans)” protein powders, this healthy food brand need not spill the beans on what makes their booth design effective.
One look and you can tell their brand presence will leave competition green with envy!
Green Boy Protein’s colorful and commanding setup will capture attention even from a distance. And once in their space, customers are treated to convenience, from a straightforward product selection to accessible information and post-event connection.
“We’ve been working with NextDayFlyers continuously and they deliver quality products in a timely manner. Finding a reliable printer can be a pain so look no further.”
“Consumers are prioritizing sustainability” according to IBM’s survey in 2022.
Consumers are willing to pay up to 59% more for sustainably made products and support socially responsible businesses.
How does this affect your market booth design?
This consumer data provides valuable insight as to how you can present your brand and what elements you should highlight to meet your shopper’s preferences.
Photon Brothers is a family-owned and operated solar energy company based in Denver, Colorado. They sell custom solar installations, but what they really provide homeowners is control over their energy bill and backup power when they need it.
And that’s exactly the message they highlight and communicate through their booth!
Photon Brothers’ marketing manager Jemma Wilson tells us,
“We had a graphic designer create a few artwork variations for us that would help spread the word of solar and promote our business. We reached out to NextDayFlyers to print flyers for our offices and events, door hangers to use while canvassing, and business cards for our entire team.
The quality of the products exceeded our expectations, especially given the competitive price, and we had our printed products shipped to us within a matter of days.”
