Matte vs. Glossy Business Cards: Which One to Pick Based on Your Design

Recently updated on November 19th, 2025 at 06:00 pm

Business cards are more important than ever in today’s highly digitalized world, as they allow businesses and professionals to cut through the noise and online distractions.

These tangible marketing tools are highly customizable; they come in various shapes, sizes, materials, and coating options, with matte and gloss finishes being the most popular.

Let this guide help you understand the difference between matte and glossy business cards and select the ideal finish for your design vision.

Quick Comparison Table: Matte Vs. Glossy Business Cards

	Matte Business Cards	Glossy Business Cards
Key Feature	They have a flat and non-reflective surface with a bit of texture when touched.	They have a shiny, reflective surface that feels smooth and slick to the touch.
Benefits	Resistant to fingerprints and smudges Text is readable under different lighting conditions. You can write on their surface using pens or pencils.	Resistant to daily wear and tear and moisture Their glossy finish makes the colors pop. They look brand new for longer
Design Tips	Opt for a simple or minimalist design to achieve a clean and elegant look.	Include colorful images or graphics to create an eye-catching design.
Best For	Simple and text-focused designs	Business card designs with photos or colorful graphics

 

What is a matte business card?

Cards with a matte finish have a flat, non-reflective surface. This makes the colors appear a bit muted, and the overall design look elegant.

Because a matte business card produces no shine or reflection, it’s ideal for text-focused design where readability is the top priority rather than impact.

Another notable benefit of matte coating is its resistance to smudges and fingerprints.

Writability: You can write on them using pens and pencils.

Durability: They are less durable than glossy business cards because they lack the protective coating that a glossy finish provides.

Design Tips: Choose a monochromatic or minimalist design to achieve a clean, professional, and elegant look.

Best For: Simple and text-focused designs

What is a glossy business card?

The shiny, reflective finish of glossy business cards makes the colors appear more vibrant. This aesthetic effect makes them an excellent choice for designs with colorful logos or images.

On the flip side, the reflective surface can make it hard to read text, especially at small font sizes. This effect makes glossy business cards more ideal for colorful, image-focused designs and less suitable for text-heavy ones.

Moreover, glossy business cards are more resistant to scratches, folding, and moisture than matte cards.

Writability: The glossy coating makes writing on the business card’s surface difficult.

Durability: The glossy, protective layer can better withstand folding, moisture, and general wear and tear.

Design Tips: Incorporate colorful images or graphics into your design.

Best For: Business cards with photos or colorful designs

Matte or Glossy Business Cards: Which One to Pick?

Factors such as your design, the business cards’ function and purpose, your desired aesthetic effects, and the brand’s visual identity will help determine the ideal coating.

As a general rule, a matte finish suits text-heavy designs and cards that require a writable surface, while a glossy coating is ideal for cards with colorful logos and graphics.

You can also ask yourself these questions to determine which one to pick:

1. Do I need business cards that can withstand frequent handling?
2. Does my brand belong to a creative field like graphic design and fashion, or to an industry that requires high formality, such as law and finance?
3. Which is more important, promoting excellent readability or delivering a bold statement?

---

Whether you prefer the minimalist, sleek vibe of a matte coating or the vibrant colors of a gloss finish, NextDayFlyers can print your business cards exactly the way you want them to be.

We also offer various printing methods, such as Spot UV and foil stamping, to highlight important design elements and add a premium look and feel to your business cards.