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Month: April 2010

3 Essential Steps to Designing a Professional Brochure

1. Know Your Target Audience

When it comes to direct mail and other forms of print advertisements, it’s essential that you know your target audience well. While printing brochures with is very affordable, it is still important that you get the biggest return on your investment. This happens by knowing your target audience needs, wants and delivering them information about a product or service they would be interested in.

How to Turn Your Web Traffic into Money with Awesome Landing Pages (Part 2)

Next Day Flyers Blog Series:
Part 2
: Design Tips for Landing Pages that Sell

When you think about developing landing pages, don’t focus on creating more simply for the sake of more. What you want is to aim for landing pages that give you higher conversion rates. If you’re using PPC (pay-per-click advertising) you might expect a rough average of around 3% in conversions. Some industries seem to routinely get higher conversion rates, others (such as high ticket items) usually get far less. But whatever rate of conversion you get now is your baseline. That means your goal should be to improve on that number no matter what your industry average. To create the strongest landing page possible, there are certain things you want to make sure to include and other things you want to avoid.