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Tag: Every Door Direct Mail®

    

How to Create a Successfully Integrated Marketing StrategyIntegrated marketing strategy combines print and digital marketing

How to Create a Successfully Integrated Marketing Strategy

July 27, 2016 Kevin Mark Rabida

Recently updated on March 13th, 2023 at 08:33 pmSeems like everyone these days pit traditional and modern against each other like they are mortal enemies. E-books vs Physical Books. Television vs Streaming. Digital vs Print. The story stays the same and the logic is simple. Modern technology is slowly but…

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Elements of a Successful Direct Mail Postcard DesignReal estate direct mail postcard

Elements of a Successful Direct Mail Postcard Design

July 18, 2016 Kevin Mark Rabida

Recently updated on October 17th, 2019 at 05:24 pmThere is this unofficial rule of direct mail postcards called the 40/40/20 rule. It’s the formula for the right combination of factors for a successful direct mail marketing campaign. 40/40/20 Rule of Direct Mail Postcards According to Ed Mayer, the marketer who coined…

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