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How to Create a Successfully Integrated Marketing StrategyIntegrated marketing strategy combines print and digital marketing

How to Create a Successfully Integrated Marketing Strategy

July 27, 2016 Kevin Mark Rabida

Seems like everyone these days pit traditional and modern against each other like they are mortal enemies. E-books vs Physical Books. Television vs Streaming. Digital vs Print. The story stays the same and the logic is simple. Modern technology is slowly but steadily changing the way we live and the…

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Elements of a Successful Direct Mail Postcard DesignReal estate direct mail postcard

Elements of a Successful Direct Mail Postcard Design

July 18, 2016 Kevin Mark Rabida

There is this unofficial rule of direct mail postcards called the 40/40/20 rule. It’s the formula for the right combination of factors for a successful direct mail marketing campaign. 40/40/20 Rule of Direct Mail Postcards According to Ed Mayer, the marketer who coined the term said that 40% of your direct…

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