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30 Quick Tips for Effective Business Card Marketing30 quick tips for effective business card marketing

30 Quick Tips for Effective Business Card Marketing

March 29, 2017 Kevin Mark Rabida

If you think that business card marketing involves merely taking out your card and giving it to anyone, you’re unfortunately mistaken. It takes a little creative thinking to get a much larger return on your investment. Making connections and building relationships is an art form. And you should always think…

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8 Essential Digital Marketing Metrics You Need to Measure8 Essential Digital Marketing Metrics You Need to Measure

8 Essential Digital Marketing Metrics You Need to Measure

March 8, 2017 Kevin Mark Rabida

Google Analytics is one of the most useful internet tools, especially when it comes to marketing. The digital marketing metrics that it provides gives useful insights on how your website, content, and social media campaigns are doing. It can also reveal opportunities that you can tap or areas that you…

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Nonprofit Partnership: 3 Benefits for Your Business3 benefits of nonprofit partnership to your business

Nonprofit Partnership: 3 Benefits for Your Business

March 2, 2017 Kevin Mark Rabida

As marketers, we have long since recognized the benefits of collaboration. Pooling resources with like-minded businesses can be mutually beneficial and profitable for each partner. However, not everything in business is solely about profit. A huge part of marketing also involves the “people” aspect. It’s not only about your products…

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Which Type of Marketer Are You? [Interactive Quiz and Infographic]Which type of marketer are you infographic

Which Type of Marketer Are You? [Interactive Quiz and Infographic]

February 22, 2017 Kevin Mark Rabida

Marketers across different industries and brands only have one goal in mind—to promote their products and services to their target market. But they all have different approaches as to how to achieve this goal. In this infographic, I’ve compiled the several types of marketers you will find across brands and…

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Look Out! Airbnb Signals 2017 Is the Year of the Print Marketing Trend2017 is the year of print marketing resurgence

Look Out! Airbnb Signals 2017 Is the Year of the Print Marketing Trend

February 7, 2017 Kevin Mark Rabida

Last November, homestay network company, Airbnb, partnered with global publisher Hearst to launch an Airbnb magazine. Airbnb’s new print marketing venture was well received during the company’s Airbnb Open in Los Angeles. Airbnb CEO Brian Chesky himself presented the magazine in what he called his “miniature-Oprah” moment. He asked the…

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5 Design Details for the Best Business Cards in the World5 things to consider when designing your next business card

5 Design Details for the Best Business Cards in the World

January 25, 2017 Kevin Mark Rabida

You only get one shot for a good first impression. While your posture, clothes, and language do matter in a business context, nothing contributes more than your very own business card. Let’s face it. People do judge a book by its cover and you will be judged, frequently so, on…

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