Guide to Standard Real Estate Sign Sizes

Key Points:

• Using standard sizes for real estate signs ensures your message is clear and readable from a distance.
• They are compatible with standard H-stakes and frames, making them quick and easy to install.
• In general, standard sizes for real estate signs adhere to local rules, preventing fines and penalties.

Real estate signs are great for creating awareness and generating high-quality leads, especially when they come in standard sizes that offer excellent visibility.

The most popular signs for promoting properties are yard signs, real estate riders, A-frame signs, vinyl banners, and feather flags. These signs are typically made of durable, weather-resistant materials, so they are ideal for long-term outdoor use.

In this article, we’ll explain standard sizes for each popular real estate sign, their common uses, and some placement and installation tips for maximum visibility.

Real Estate Sign Size Chart

Popular Signs for Real Estate Ads	Popular Standard Sizes
Yard Signs	18″ x 24″ 24″ x 36″
Real Estate Riders	6″ x 24″ 6″ x 18″ 36” x 6”
A-Frame Signs	24″ x 18” 36″ x 24″
Vinyl Banners	24” x 48” 24” x 72” 36” x 60”
Feather Flags	24″ x 104″ 28″ x 138″ 30.75″ x 137.75″

Yard Signs

Considered as a quintessential promotional tool in the real estate industry, yard signs have versatile uses, from inviting homebuyers to an “open house” to promoting residential and commercial properties.

Most yard signs are made of aluminum, a durable material designed to withstand long-term outdoor use, or corrugated plastic, a more affordable option ideal for short-term outdoor display.

Common Sizes:

• 18″ x 24″: It strikes a perfect balance between visibility and portability.
• 24″ x 36″: Ideal for spacious lawns and busy streets.

Placement and Installation Tips:

To make your yard sign highly visible to drivers, position it facing the oncoming traffic rather than parallel to the road. You can drive by the location from all possible directions to confirm excellent visibility.

Real Estate Riders

These small, supplementary signs are typically attached to the main real estate signs to provide extra information, such as an agent’s contact details, price changes, and slogans. They are often placed above or below a larger graphic.

Many real estate professionals invest in multiple sign riders with call-to-action phrases and evergreen messaging, such as “Open House,” “Coming Soon,” “New Listing,” “Beach Access,” “Fully Renovated,” “Sold,” “Call Today,” “Text [number] for Details,” “For Lease,” and “By Appointment Only.”

Common Sizes:

• 6″ x 18″: A more compact option for simple text like “Sold” or “For Rent.”
• 6″ x 24″: It has the same horizontal length as the popular 18″ x 24″ yard signs.
• 6” x 36” Ideal for long text or contact details.

Placement and Installation Tips:

Position the main sign and its rider at eye-level (or slightly above) for maximum visibility. Also, make sure the placement offers a clear line of sight, with no obstructions such as poles and trees.

A-Frame Signs

Although A-frame signs are typically used in restaurants and cafes, they are also perfect for real estate marketing, thanks to their portability, versatility, and reusability. With these signs, you can update your message by simply replacing the graphic inserts.

These freestanding signs are often used to announce open houses and help potential buyers navigate the property they are inspecting.

Common Sizes:

• 24″ x 18″: Its portable, compact size makes it perfect for wayfinding or directional signs.
• 36″ x 24″: Ideal for busy streets and front yards.

Placement and Installation Tips:

If your property is hard to find or situated in an area with very little foot traffic, invest in multiple A-frame signs with arrows to guide potential buyers to your location.

Vinyl Banners

Vinyl banners are perfect for large-format outdoor signs because they are made of durable, weather-resistant materials. They are also affordable and quick to print, making them ideal for urgent listings and events.

These banners are typically made of 13 oz. or 15 oz. vinyl, a material designed to withstand harsh outdoor conditions. However, consider using mesh vinyl if you plan to display them in windy areas.

Common Sizes:

• 24” x 48”: The smallest standard size, ideal for a concise message.
• 36″ x 24″: This banner size works well with 3-5 lines of text, each with 3-5 words.
• 36” x 60”: Ideal for busy roads, as it allows for larger, bolder text to capture the attention of drivers and pedestrians.

Placement and Installation Tips:

You can order vinyl banners with pole pockets, which are sleeves placed at both ends of the banner for poles to slide through, or with grommets, which look like metal rings. The ideal choice depends on how you want to display your real estate signs.

Pole pockets are generally ideal for long-term promotions, while grommets are suitable for temporary displays or when you need a quicker, less expensive installation solution.

Feather Flags

The vertical orientation of these flags provides maximum visibility, making them ideal for displaying catchy messages such as “Open House”, “Welcome,” and “For Sale.”

Their tall, narrow shape is effective at capturing attention and gives them a festive vibe, so they are often used to promote new developments, vacation homes, and beach houses.

Feather flags are typically made of durable polyester fabric that resists fading and harsh weather. The flags are detachable, so you can update your signs without having to buy new poles.

Common Sizes:

• 24″ x 104″: Versatile for both indoor events and outdoor use in smaller yards.
• 28″ x 138″: Ideal for locations with high foot traffic where visibility from a distance is needed.
• 30.75″ x 137.75″: Ideal for busy roads due to their additional width.

Placement and Installation Tips:

In windy locations, use heavy-duty bases like ground stakes for sandy or grassy areas, or square bases with water weight bags for flat surfaces to prevent feather flags from falling over.

How to Pick the Ideal Standard Size for Real Estate Signs

Several key factors will determine the ideal size for real estate signs, with location and traffic being the most important considerations.

Location and Traffic: Busy streets and rural areas typically require bigger signs to cut through the visual noise, while quieter spots can do with smaller standard sizes.

Local Rules: Check city or HOA rules for size and placement restrictions on signs and banners.

Content: Simpler messages like “For Sale” or “Welcome” typically require smaller signs, while more detailed designs, such as those with QR codes and home features, may need larger signs.

Portability: If you frequently change locations or have multiple listings, smaller, portable, and reusable signs are a great investment.

 

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The “best” real estate sign comes with a size that provides maximum visibility and adheres to local regulations and branding needs, while offering enough space for all the key details.

If you don’t have a press-ready design for your real estate sign, check out our free templates. Their layout is specifically designed to enhance readability and visibility, two critical elements in real estate signs.