Flyer Statistics That You Need to Know in 2025

Despite the prevalence of digital ads and online communications, flyer marketing remains an effective and powerful tool for reaching your target audience

To highlight the powerful and persuasive effect of flyers, we’ve compiled a list of flyer marketing statistics and studies. These insights do not just show the compelling impact of flyers, but also their ability to complement your digital marketing strategies, allowing you to reach a broader audience, enjoy cross-promotion, and increase engagement.

Customer Engagement and Response Rates

Printed ad materials like flyers offer unique benefits that digital content may fall short. For instance, having a tangible format makes it easy to create a more personal connection, whereas digital ads are often easier to ignore or forget.

Another notable benefit of flyers is the clear and focused messaging. Typically, they are designed with a single message (e.g., promoting one product or a group of products) and a call to action or CTA.

Here are some interesting studies showing the flyers as a tool to promote customer engagement or to generate high response rates.

Direct mail (e.g., flyers and catalogs) has response rates hovering between 2.7% and 4.4%, higher than email’s 0.6%, according to a study by Go Inspire Group. ^[1]
The open rates of flyers and other direct mail methods typically vary between 57.5% and 85%, about 3-4 times higher than email open rates, according to a study published by the American Marketing Association. ^[2]
Around 80% of customers responded equally to print flyers and their online versions, while the remaining 20% displayed a stronger response to print, according to Retail Promotional Communication: The Comparative Effectiveness of Print Versus Online. ^[3]

Customer Reach and Age Demographics

Any business planning to grow its sales must increase its customer reach. To do this, one of the most effective ways is through flyer marketing in which a single piece of paper is distributed to a target audience.

Young and old participants processed printed ads faster than digital ads, according to a study commissioned by the US Postal Service Office. ^[4]
The same study showed that younger adults processed printed ads significantly faster than older participants.
The study also showed that flyers and other physical or printed ads are notably effective in two stages of the consumer journey: exposure to information and its retrieval.

ROI and Effectiveness

Despite the growth in digital advertising, flyers and other direct mail formats are still used widely in the retail industry, as suggested by a study published in the ScienceDirect. ^[5]

The study also suggests:

For retailers, out-of-stores flyers (such as direct mail flyers) are essential tools to help them increase traffic and attract new customers.
Direct mail is a long-standing promotional strategy that continues to influence consumers.

Recall and Memorability

Flyers and other types of direct mail offer a personal and sensory experience, making them more effective in triggering consumer emotions and action, according to a study that combined neurophysiological and survey techniques (Canada Post and Ipsos). ^[6]
The personal and sensory experience offered by printed ads can maximize attention and recall.
Direct mail held people’s attention 118% longer than digital advertising.
Printed ads like flyers generated 29% higher brand recall than digital content.

Combining Flyers With Online Interactive Elements

Combing printed flyers with digital media is the key to delivering exciting and engaging omni-channel experiences to your customers. One popular method is to incorporate interactive elements, such as QR codes, social media handles, and augmented reality, into the flyer design.

Another popular method is sending direct mail flyers followed by online flyers after a few days or a week.

This USPS study ^[4] shows the benefits of spreading marketing efforts across different media, both offline and online:

Physical ads like flyers, brochures, and catalogs deliver long-lasting impact and easy recollection.
Digital media is the fastest way to communicate an idea to customers, whereas print materials—such as flyers, postcards, and catalogs—offer a stronger emotional effect on consumers. Thus, combining these two methods allows you to enjoy a wide range of benefits.

Conclusion

We hope these statistics and key findings can help you appreciate the relevance and effectiveness of flyer marketing and inspire you to harness the full potential of flyers in your marketing strategies.

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