15 Flyer Marketing Stats That Prove Print Isn’t Dead in 2025

Recently updated on June 14th, 2025 at 01:05 am

Despite the prevalence of digital ads and online communications, flyer marketing remains an effective and powerful tool for reaching your target audience

To highlight the powerful and persuasive effect of flyers, we’ve compiled a list of flyer marketing statistics and studies. These insights do not just show the compelling impact of flyers, but also their ability to complement your digital marketing strategies, allowing you to reach a broader audience, enjoy cross-promotion, and increase engagement.

Customer Engagement and Response Rates

Higher Response Rates
Flyer response rates range from 2.7% to 4.4%, significantly higher than email’s 0.6%.

Stronger Open Rates
Printed flyers boast 57.5% to 85% open rates, 3–4 times better than email.

Equal Print and Digital Engagement
80% of customers respond similarly to printed and digital flyers.

Print Preferred by Some
20% of consumers favor print over digital when both are available. More Emotional Impact Printed flyers offer a sensory experience that builds stronger emotional connections.

Customer Reach and Age Demographics

Faster Ad Processing Across Ages
Both young and old process printed ads faster than digital ones.

Younger Adults React Even Quicker
Younger audiences process print faster than older groups, defying expectations.

Boosts Memory Throughout the Journey
Flyers aid memory in both the exposure and recall phases of consumer behavior.

ROI and Effectiveness

Trusted by Retailers
Retailers continue to rely on flyers to drive foot traffic and reach new customers.

Direct Mail Still Influential
Flyers remain a key influence on consumer decisions, even in the digital age.

Recall and Memorability

Longer Attention Span
Flyers hold attention 118% longer than digital advertising.

Higher Brand Recall
Printed ads produce 29% more brand recall than digital content.

Combining Flyers With Online Interactive Elements

Interactive Elements Increase Engagement
Adding QR codes, social handles, or AR makes flyers more engaging and actionable.

Print-to-Digital Sequencing Works
Following up print flyers with digital versions improves overall response rates.

Omnichannel Campaigns Perform Better
Combining print and digital yields stronger recall and better campaign results. a stronger emotional effect on consumers. Thus, combining these two methods allows you to enjoy a wide range of benefits.

Conclusion

We hope these statistics and key findings can help you appreciate the relevance and effectiveness of flyer marketing and inspire you to harness the full potential of flyers in your marketing strategies.

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