Signs and Banners for Trade Shows and Other Indoor Events
Written By: Leslie Taylor | Article Date: August 23, 2022
Business owners recognize the importance of attending trade shows and conferences. It doesn’t matter if you’re an emerging brand or a household giant. On the exhibit floor, everyone has equal chance to capture the visitors’ attention - thousands of them. According to a 2019 survey, 41% of conventions and exhibitions held in the US had more than 2,500 attendees.
Putting up eye-catching displays can help you stand out from an ocean of exhibitors. But keep in mind that networking events have several rules in place for signage displays. You need to observe size restrictions because of the limited space. But don’t worry – going big isn’t the only way to get noticed. Here is a full list of signs and banners that would turn your booth into the star of any indoor event.
Rack cards are your best bet If you need a promotional material that would double as a souvenir. Rack cards promote your brand well without going overboard with information. One design tip is to highlight details that would encourage the reader to ask you questions. For instance, you can mention a unique selling point or a customer review.
The brochure is a marketing staple because it can fit a ton of information in a single piece of paper. With different sizes and folding styles to choose from, the possibilities are endless. Add photos, share your brand story, include your social media handles, and more!
If you’re putting your products on display, make them easy to identify with tabletop banners. These miniature versions of retractable banners are as effortless to put up. You don’t even need to assemble anything, pop them out and go!
Making a good first impression is always key to securing new leads. But this could be challenging if you're in the same floor as all your competitors. Arrange all your marketing materials in a custom folder so they don't get mixed up with other brands. Your visitors will notice how organized and prepared you are when you hand these out.
Instead of covering your table with a plain tablecloth, why not get one customized for your brand? It’s easy to store when not in use and hassle-free to clean when it gets dirty. Get one with your business name and logo so you can reuse it for other events and activities. Printed tablecloths come in two styles:
- Open back which offers more comfortable seating. But there's less privacy if you’re using the space underneath as storage
- Closed back which hides the underside of the table from all angles.
The retractable banner is every exhibitor’s best friend, and why shouldn’t it be? It’s portable, lightweight, long-lasting, and comes in one piece. There are several sizes to choose from and there’s no minimum order quantity required. The best part? It’s always sold with a carrying case. If you can only choose one signage for your booth, this is it.
If you’re aiming to be the main character of an indoor event, a pop-up display will 100% help you turn heads. Add some LED lights and you’ll be the center of attention wherever you are on the exhibit floor. Unlike retractable banners, pop-up displays need a bit of elbow grease to assemble. But with the amount of foot traffic it will attract once it’s up, what’s a few minutes of labor? It also comes with a free carrying bag.
Indoor events are strict about signages. Vinyl banners take up too much space when hung and can pose several safety issues. Using it as a backdrop is a different story. Backdrops come in several sizes since booth dimensions depend on the organizer. A custom backdrop will make you stand out among the throngs of booths. It's also a good background for photos! Create a pattern out of your logo for a one-of-a-kind design.
Encourage people to check out your indoor event booth with custom signs and banners. Get in touch with us at NextDayFlyers today.