How to Create Flyers in 7 Easy Steps
How to Create Flyers in 7 Easy Steps
From introducing a product to promoting a band’s gig, flyers are one of the most versatile tools in marketing. It is a staple of any print marketing strategy because of its low cost and how easy it is to produce.
So you want to print flyers to promote your products, services, or events? Here’s how to create flyers in 7 easy steps.
Step 1: Create concise content.
The content of your flyer is what your target market will read. Thus, you should make it information-rich but at the same time, easily understandable and concise. Because of the size of a standard flyer, you are limited with the amount of words you can write, usually less than 500 words.
Divide your content into bullet points and subsections to make them easily digestible. Your content should answer specific questions that the reader might ask. Things like what your flyer is about, where they can reach you, when is the event happening, and what your reader should do should be immediately clear.
Step 2: Choose an attractive image.
The design of your flyer should work well with the content. The limitations of the flyer itself requires that your image and design have visual impact. Hire professional photographers to shoot product images if you are promoting your products. Always ensure that your images have high resolution for a crisp and clear flyer design.
Step 3: Craft a good call-to-action.
By definition, the “call-to-action” is an imperative statement that instructs your reader on what they should do. It is essential that you include one when creating your flyer. Once you have enticed your recipient to read your content, it is crucial that you tell them what steps they need to take to purchase your products, use your services, or attend your events.
Step 4: Pick the right flyer size.
The most popular flyer size is 8.5” x 11” standard letter. If you are unsure which size to pick, choose this size. However, you can freely customize your flyer size depending on your design, content, and budget. You can reach more people on the same budget if you cut the size to 8.5” x 5.5”, for instance.
Step 5: Choose your online printing company.
There are a lot of printing service providers on the internet that offer numerous options for custom flyer printing. These options include paper stocks, coatings, and sizes. It’s always a good idea to use their services because of the variety of options they offer. Choose an online printer that provides free file check, and fast printing turnaround.
Step 6: Ensure that your flyer is press-ready.
Before you upload your design, make sure that your flyer is press-ready. File dimensions should match the size of your order. The resolution should be 300 dpi or more. Take note of the bleed and trim marks. Important content should be in the safety zone so that nothing will be trimmed during the cutting process. Don’t forget to proofread your content.
Step 7: Account for printing turnaround and shipping time.
For flyer printing, online printers usually give options for turnaround time. There is a lot of confusion on printing turnaround and shipping time, however. “Printing turnaround” refers to the time it takes to print your flyers (between your submission of your press-ready file and the time when your flyers are ready for shipping). “Shipping time” refers to the time between the shipment of your order to its arrival at your home or business.
Great flyer designs are effective for information marketing. Are you ready to make your flyer? Refer to these 7 easy steps on how to create flyers when designing your own.
NextDayFlyers offers customizable options and fast printing turnaround for flyers and other print products. Check out our flyer printing page today.