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How to Use Storefront Signage to Drive More Business

Customs signs help boost your presence and get your message out—even more so when they’re placed in front of your store. Learn more about what kind of business signs you should use with every type of promotion or information to entice customers and drive more sales.

How to Use Storefront Signage to Drive More Business

No matter what kind of business you have—big or small—business signs play a critical role in promoting your brand and how the public perceives you. For retail shops, restaurants, bakeries, and any brick-and-mortar store, your signs and banners are the first things that potential customers see, and it’s important to convey the right message with the right type of signage.

Standing out and successfully promoting our business is key to getting through a time of uncertainty. Sign printing is essential not only because it helps you communicate and promote, but it also helps you decorate your storefront. Wherever your store may be located, printing custom signs give your business the visibility it needs.

However, not all signs are created the same. In this article, we’ll look at the different ways you can spruce up your storefront to get more customers and the type of sign that would work best with your message and promotions.

#1. IDENTIFY: Let people know your business exists.

Let people know your business exists

Let’s start with signage basics: branding. Like a business card, your main store sign is your identity and should set you apart from the other shops in your area. A survey revealed that 54% of shoppers have passed by and failed to spot a business because they couldn’t find a sign. Simply put, your logo and name alone could account for half of your store’s foot traffic.

Consumers are often drawn to unfamiliar stores based on the quality of their signs. For your main signage, durable aluminum signs and vinyl banners are the best options. These come in weatherproof, high-quality material that potential customers will associate with your brand.

Use aluminum signs for:

  • Branding
  • Directional signage
  • Permanent messages

Use vinyl banners for:

  • Branding
  • Announcements
  • Temporary messages

#2. PROMOTE: Use street signs to alert customers.

Use street signs to alert customers

Drivers and pedestrians are usually in a rush, so you only have a few seconds to capture their attention. Using feather flags and pole banners outdoors is an effective advertising strategy because they’re impossible to miss. Grand opening announcements, sales, and special offers go best on these custom signs, or you can simply print your logo to reinforce your brand. You’ll surely catch the eye of potential customers passing and entice them to make a detour in your store.

Use feather flags and pole banners for:

  • Branding
  • Event marketing
  • Store or branch opening
  • Special sales and discounts

#3. INFORM: Provide alternate ways they can engage with your brand.

Window Clings

Some people may be interested but don’t have time to visit your store. Give them a reason to come back by providing your contact details and operating hours. Not enough space for a traditional sign? Window clings and decals turn empty spaces into marketing promotions. They are also one of the most popular ways to capture the attention of those walking right by your store. You can easily remove and reposition window clings to suit your requirements. Another effective business sign is the retractable banner, which you can set right by your entrance or on other floors if you’re located in a big shopping center with other stores. It offers more space to print extra information, so you can promote not just your products but other aspects of your business.

Use window clings and decals for:

  • Business logo
  • Operating hours
  • Contact information
  • Promoting bestsellers

Use retractable banners for:

  • Social media info
  • Store location
  • Delivery services
  • Rewards programs
  • Store policies


#4. SELL: Recommend products right from the street.

Signs and Banners

Be specific with your promotions. Instead of just promoting a sale, try advertising a specific product or special sale. A sign that says “Limited Offer: Buy One Take One” will get more attention than a simple “SALE” announcement. Instead of “New Arrivals”, how about printing an actual image of your new product?

Waterproof posters and A-Frame signs are perfect for dynamic promotions because you can change them anytime you have a new offer. Set them up on the sidewalk beside your store entrance to entice passersby to enter your store.

Use poster signs for:

  • Product promotions
  • Special offers
  • Store policies

Use A-Frame signs for:

  • Directional signage
  • Menu of the day
  • New product offers
  • Deals and discounts

Print Signs and Banners at NextDayFlyers

You can easily customize signs on our website to suit any type of application. It only takes a few simple steps.

  • Select your product specs.
    Use the online order calculator to personalize your banner or sign in your preferred size, material, and hanging options like hems and grommets

  • Upload your design.
    If you don’t have a design yet, we offer free-to-download print templates you can open using any design software of your choice. You can also try our free online design tool to create your own layout in just a few minutes.

  • Get your design proofed for free.
    Our print experts are on standby to check that your artwork file is laid out and saved accurately. This process allows you to review your design and make any necessary revisions before we proceed with production.

Start printing with NextDayFlyers today. Drive more business and effectively reach more customers with signs and banners. If you need help with your design, we also offer Design Services with skilled designers available to create the perfect graphics for you! For all your outdoor banners and signs promotions, go to NextDayFlyers.