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Recently updated on February 1st, 2021 at 05:09 pm

Your beverage menu is a direct statement about the kind of experience your customers can expect to have¹ at your establishment which makes menus a key marketing tool – and a key to increasing profits. Introducing a cocktail menu or redesigning an old one can lead to an instant increase in overall sales² and an effectively designed menu will increase earnings by guiding customers to order items you want them to buy – profitable items. So, how do you do this?