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Category: News

Why is CMYK the Ideal Color Model for Printed Materials?

Written by NextDayFlyers    â—Ź    Updated on July 31, 2025 Ever wondered why colors on your computer screen appear slightly different when you print your design? It all comes down to knowing the difference between these two popular color models: CMYK and RGB. Both CMYK and RGB mix colors…

How Postcards Shaped Travel Marketing (And Why They Still Matter Today)

Although postcards are strongly associated with leisure travel, they were originally created as a cheaper and more practical alternative to standard letters. In 1869, Dr. Emanuel Herrman, a professor of Economics from Vienna, suggested a more cost-effective method for shorter communications, paving the way for the first postcard. Made of…

Packaging With a Punch: A Guide to Planning Your Holiday Packaging

Recently updated on January 23rd, 2025 at 10:58 pmAny special occasion can become a pleasant core memory when gifts are wrapped in special packaging. If you want to elevate your customers’ experience this season and in every milestone event in between, gearing up for the holiday rush with custom packaging…

From Delivery to Conversion: 8 Postcard Campaign Metrics That Drive Results

Recently updated on November 16th, 2023 at 08:17 pmPostcard campaigns like direct mail are tried and tested marketing tools. However, measuring your success may pose a challenge. With so many variables at play, from design to distribution, understanding the impact of your efforts is crucial. In this article, we delve…

Top 5 Reasons to Start Using QR Codes for Your Small Business

Recently updated on May 16th, 2024 at 02:20 amQuick Response Codes or QR codes have brought us further into the age of digital convenience. Across various industries, QR codes have seeped into business processes. This includes networking, advertising, downloadable menus, contactless payments, and so much more. Fun fact: QR codes…