Signs and Banners for Real Estate Aside from Yard Signs
Written By: Leslie Taylor | Article Date: August 29, 2022
When a property is for sale or for lease, marking it with a lawn sign is the tried-and-tested traditional method to promote it. Yard signs are everyone’s go-to for a reason: they’re easy to maintain and inexpensive to produce.
In 2020, the Association of Real Estate License Law Officials reported more than 3 million active real estate licensees and over 100,000 brokerage firms in the country. Just imagine how many yard signs you’re competing against.
You need to be creative and unconventional to stand out. We’re not stopping you from using yard signs, but our outdoor sign experts recommend these alternatives to take your listings up a notch. Check them out below.
Teardrop and feather flags are a trendy way to advertise your property listing. They are pretty much uncommon outside of outdoor events, so your property will surely stand out if you display one in the front yard.
Since these signs are taller than the average person, they are impossible to ignore. Feather flags and teardrops flags use weather-resistant polyester fabric. They also come with a wide variety of base attachments for different types of surfaces. You can display these wherever, whenever you like – on the pavement, on the lawn, in the rain, and even against strong winds! They are easy to set up and disassemble too. All parts fit in a carrying bag, so transport is no issue.
If budget is an issue, vinyl banners are your go-to. Unlike yard signs, banners can be as big as you want them to. And because there’s much more leeway when it comes to display methods, you don’t have to worry about your vinyl banner being out of people’s line of sight.
There are three types of vinyl often used to make vinyl banners:
- Mesh vinyl is perfect for you if you plan to advertise on freeways and in windy areas.
- Standard 13 oz. vinyl is the most popular option. It has a matte finish that makes it highly visible even under direct sunlight.
- 18 oz. vinyl is the thickest and most durable material for vinyl banners. It's puncture-resistant and can last up to five years outdoors. If you plan to reuse your banners, this is the best choice.
If you want more lessees or buyers to stop by your open house, learn from restaurant owners. A-frame signs are commonly used to promote an opening, announce featured dishes, and warn people of slippery floors, so why not use one to invite prospective clients into your listing?
Metal A-frame signs are durable yet extremely lightweight, so they’re easy to move to a location where there’s more foot traffic. You can also put your signs on both sides so it can attract attention from opposite directions. Lastly, the sign is easily replaceable. You can use the A-frame over and over, even for non-real estate promotions!
How to Make Your Real Estate Signs and Banners More Attention-Grabbing
Here are three things to keep in mind when designing your real estate signs and banners:
Use the right colors.
Traffic lights use red, yellow, and green for a reason – our eyes perceive green and yellow the fastest regardless of light conditions, while red stands out when the surroundings are predominantly green and blue. It’s common practice to use contrasting combinations in signage, but you might want to consider incorporating any of these three.
Follow the basic rules of signage typography.
No matter how large your signage is, it’s no use if the message is not readable from afar. Use a sans serif typeface such as Futura, Helvetica, or Verdana. There’s also a corresponding letter height depending on how far you want your signage to be legible, so don’t forget to put that in consideration when deciding on the dimensions of your real estate signage.
Include your contact details but skip the headshot.
Let your listing be the focus of your signage. Don't sacrifice the font size to fit your portrait or the logo of your agency. Instead, use the space to make the “For Sale”, “For Lease”, or “Open House” announcement is the focal point of the banner. Don’t forget to add your contact information so interested parties know how to reach you!
When it comes to sales, the ones who think out-of-the-box have more chances of closing the deal. For your one-of-a-kind outdoor signs and banners needs, look no further than NextDayFlyers.