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Signs and Banners for Farmers Markets and Other Outdoor Events

Written By: Leslie Taylor | Article Date: August 29, 2022

Attending outdoor events is a wonderful way to connect with the community. Farmers markets and cultural festivals let you create deeper connections with your customers.

Since these activities take place in open spaces and you’ll be competing against other businesses for attention, you need to stand out from afar. Here are the best signs and banners that would make you shine in farmers markets, craft fairs, and other outdoor events.

Vinyl Banners

Whatever the event or the occasion, there will be vinyl banners if it’s outdoors. The vinyl banner is a marketing staple for festivals, fairs, and sporting events for a reason – everything about it is customizable.

  • It can be as big or as small as you need it to
  • It comes in a wide range of vinyl options
  • You can display in different ways
  • You can have it printed on both sides

It’s a tried-and-tested promotional tool and you get a lot of bang for your buck – what’s not to like?

Mesh Banners

If you’re expecting gale-like winds during the event, don’t reach for the knife and make slits on your banners yet. Mesh banners are made from a tear and weather-resistant material that’s made for this exact situation.

Mesh vinyl shares a lot of similarities with regular vinyl. But what sets it apart from regular banners are the tiny holes in it that let air pass through. While regular banners are getting tossed and turned by Mother Nature, your mesh banner will simply flutter like it's no big deal.

Pole Banners

Pole banners are high on the list of every outdoor event promotion kit. These instantly grab attention since they are displayed in high traffic areas where both pedestrians and motorists pass through.

Pole banners use blockout vinyl, a tear and weather-resistant variety that doesn’t allow light to pass through the material. This means your pole banner is visible from all angles, rain or shine.

Teardrop and Feather Banners

If you want to take your promotions up a notch, displaying a teardrop or feather flag is the way to do it. Even a single teardrops flag can steal the spotlight whether it’s placed on a beach, in a parking lot, or in the middle of a bustling festival crowd.

There are options to choose from for the base. There’s one for soft surfaces such as soil or sand, another for concrete or carpeted floors. You can even add a stabilizer like a water bag to prevent your feather or teardrop flag from toppling in case it gets too windy.

3 Tips to Become the Main Attraction of Any Outdoor Event

Aside from displaying eye-catching signs and banners, there’s a lot more you can do to attract customers to your booth in any outdoor event. Here are three easy yet highly effective suggestions.

  1. Reel them in with good design.

  2. Size matters when it comes to outdoor promotions. But if the design doesn’t clearly show who you are and what you can offer to the public, it’s pretty much a wasted opportunity.

    Make sure that your logo, event or business name, and important details are legible even from afar, so that people know what to expect when they attend your event or approach your booth. Use contrasting colors and a simple font people wouldn’t have to squint at so they can read it.

  3. Organize your space.

  4. Once the signages have done their part by bringing the people to you, the last thing you’d want is to turn them off with clutter. Ensure that your space is visually appealing by keeping it neat, organized, and aligned with your outdoor promotions.

    A branded tablecloth will make your set-up look more consistent and put-together. It also turns the space under your table into an instant storage space. Give away flyers or brochures so onlookers can learn about your brand and what you offer at their own pace. If you want to be extra, why not print custom shirts and hats for you and your staff? The sight will surely leave a lasting impression on guests.

  5. Brand everything.

  6. Providing premium quality products and services is a given for any business owner, but you must guarantee that your customers remember where they got it from. Put labels on your merch and use custom packaging with your logo and business name. Distribute stickers as freebies to decorate their personal items.

Be the talk of the town with attention-grabbing outdoor signs and banners. Get yours from the custom signage expert, NextDayFlyers.