A clever idea for marketing your new business is through gift certificates and special discounts. Gift certificates and gift cards function like flyers or invitations with the addition of a prize or money-off incentive that brings customers to your door. Whether you use them as a flyer alternative, a free offer handout, or as an instore gift voucher, the gift certificate is a versatile marketing tool that does a great job of attracting customers and ensuring repeat business.
Unlike most other print promotions, a gift certificate has more "perceived value". It looks like something that has real worth and supports the idea of a legitimate exchange between customer and vendor.
Here are some effective uses of gift certificates:
- Seasonal Specials Send out as gift vouchers in celebration of the Holiday Season, 4th July, Presidents Day, Labor Day, Memorial Day, Black Friday, Valentine's Day, Mother's Day, etc.
- Contest Prizes Run special online contests and send out vouchers as prizes
- Store Vouchers Give customers the opportunity to purchase gift certificates for their friends and family (especially effective for spas, salons, restaurants, golf courses and other places that offer products and services that make great gifts.)
- Target Certificates Send gift certificates to targeted customers using our all-in-one mailing services. Use our perfout die cut postcards to send unique gift coupons to your targeted customers