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Top 5 Reasons to Start Using QR Codes for Your Small Business

Quick Response Codes or QR codes have brought us further into the age of digital convenience. Across various industries, QR codes have seeped into business processes. This includes networking, advertising, downloadable menus, contactless payments, and so much more. Fun fact: QR codes have been around since 1994. They were developed…

You’re Doing Flyer Advertising Wrong and Here’s Why

Flyers are probably the most versatile of all advertising tools. With their personal and tactile nature (you personally give the flyer) and wide reach (recipients can pass it along), they can be the most effective and efficient for promoting your business. For the most part, flyer advertising is easy. You…

How to Create a Successfully Integrated Marketing Strategy

Seems like everyone these days pit traditional and modern against each other like they are mortal enemies. E-books vs Physical Books. Television vs Streaming. Digital vs Print. The story stays the same and the logic is simple. Modern technology is slowly but steadily changing the way we live and the…

4 Quick And Simple Summer Promotion Ideas You Need To Do

Summer is definitely heating up and it is time that you should start creating a marketing campaign to take advantage of that. The weather is changing. People are going out and traveling. Seasonality definitely has a significant effect on consumer spending. Being aware of summer trends and planning accordingly can…

Elements of a Successful Direct Mail Postcard Design

There is this unofficial rule of direct mail postcards called the 40/40/20 rule. It’s the formula for the right combination of factors for a successful direct mail marketing campaign. 40/40/20 Rule of Direct Mail Postcards According to Ed Mayer, the marketer who coined the term said that 40% of your direct…

So Bad They’re Good Gifts! 20 Awesomely Bad Presents to Give Out This Holiday!

The following list is definitely the latter and represents a myriad of last-minute stocking stuffers and novelty gift ideas for the upcoming holiday. If you are out of ideas, click on the following links to get one of your loved-ones something awesomely bad that they’ll remember for years to come.…