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Category: Digital Marketing

How to Market Your Business for Free with 8 Groundbreaking New Apps

Man! There’s a heck of a lot of apps out there to choose from and I’d say that 90% of them are utter bunkum! The following apps, however, are pretty awesome and what’s more, they’re free! So if you want to know how to market your business, or manage it from your smart device, we recommend the following freebies to help with marketing strategies for small business owners.…

5 Tips for a More User-Friendly Website

It’s competitive out here in the Webosphere, so it’s important to take the necessary steps to stay ahead of the pack. By grabbing your visitors’ attention and getting them to take an action, you guarantee that your website will be a success. But usability’s role can’t be understated in the overall success of your website. If you want your business to do well (or you simply want to drive more traffic to your site), it’s important that your website is user friendly and easy to navigate. …

#Success2014: Become a Marketing Pro With Twitter

Every business, if it wants to succeed, has to grow and continue building its brand. There are many pieces involved in the puzzle of how to do it, and successful social networking is just one of them. Twitter, a social networking and microblogging platform, is popular for personal use, but it can be even more powerful when used as a marketing tool for your business.…

Writing for the Web: How to Say More With Less Content

When writing for the web, there’s several important things to consider. Everything from your layout to your target audience plays a role in your messaging and writing style. But the following fact is one of the most important things to keep in mind: Most people have pretty short attention spans, and their attention spans are even shorter when they’re perusing web content. …

7 Marketing Conferences For Your Brand Strategy That You Can’t Miss in 2014

If you’re in the marketing field, 2014 is sure to be a great year for marketing-related conferences all across the U.S. Whether you’re trying to boost your website promotion or implement a whole new through-the-line brand strategy, here are seven conferences worth checking out this year.…

The 3 Ingredients of Successful Landing Page Headlines

The primary goal of a landing page is to capture your visitor’s attention within seconds and hold it until they’ve been convinced to purchase your product or service. But no matter how beautiful your landing page design is, if it doesn’t have a good headline chances are it’s not going to give you the desired result. A good headline tells the reader why they should stay on your page verses looking somewhere else on Internet.…