Effective Advertising for Your Company: Bi-fold Print Brochures
Bi-fold print brochures are a great way to create a marketing piece that tells about your business and gets you noticed with your potential customers.
Bi-fold print brochures are made up of 4 panels; consisting of a front, 2 interior panels, and a back. Using these 4 surfaces allows you the space to talk about who you are, what you do, and what you are offering your customer. It's an effective way of communicating the basics of your company in a compelling and professional manner.
Before you design using a graphic software package like Photoshop, Illustrator, or InDesign use our brochure template to make sure your important content falls within our bleed and trim lines. Also spend time thinking about how your brochure will be used and the messaging you want to include. Is it to introduce people to your business? Or to update them with the latest news or events you're company is involved in? Or to inform them about a special service you offer? You will want to put some thought into how bi-fold print brochures will fit in with your other marketing materials. You want them to look consistent, in terms of your company logo, look, colors, and design.
Once you have ideas for your design, you can go to work creating your brochure layout. Then when you're ready, you can easily upload your finished files here on our site for speedy printing.
» Bi-fold print brochures are 8" x 9" and fold to a 4" x 9" two panel brochure
» Brochure printing times to meet your needs: same day, next day, or 3 days turnaround time
» A professional way to present your company and its products
» Brochure templates available to ensure your file is properly set up
» Brochures available in 100 lb and 80 lb gloss, or 70 lb uncoated paper
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Bi-fold print brochures are commonly used to introduce a business or company. If you're starting a new business, launching a new product, or introducing a new service, bi-fold brochures are a good choice.
You can include a lot of information in a bi-fold brochure due to its size, and it's still a cost effective marketing tool. A nice benefit is that readers tend to keep these print brochures for later reference; especially if you print your brochures on glossy paper. Another aspect of bi-fold print brochures is their folded size makes them a snap to mail in regular business-sized envelopes, using standard postage.
How to Design the 4 Panels for Maximum Impact
First, use the front panel to instantly grab the attention of your potential customer. Use a striking visual image, logo, key headline, or tagline. Keep it uncluttered. Make the front panel appealing enough to entice your reader to open the brochure to read more.
You can use the 2 inside panels for more details about your business, your products, or your services. Tell your reader who you are and what makes your company different. Tell them why they should choose to do business with you. Let them know how they will benefit with your company over the competition. You can also list the key highlights of your products and services.
It's wise to group information for the reader to keep them engaged. You can use headings, subheads, and bullet points to make your text easier to read. Use clear, direct language. Speak in a natural tone. And remember to clearly state what benefits you are offering your potential customer.
Finally, use the back panel for your address or web address, phone, and other contact information. You could put a visual, too, such as a map, or a coupon for a special offer.