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A Stroll Down Memory Lane

20. August 2010

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A Stroll Down Memory Lane

Eight track players, slide rules and 45 rpm records have all become subjects of trivia questions as a result of new technology. Are printed telephone directories, newspapers and fax machines next?

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Marketing and Barbeque Recipe for Combating Your Summer Business Slump

9. July 2010

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Marketing and Barbeque Recipe for Combating Your Summer Business Slump

Unless you’re in the business of travel, it’s entirely possible you are experiencing a summer business slump, particularly now when the economy is less than stellar. But, rather than wallow in your diminishing return of profits, use this period wisely to:

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Your Online Content Hit List

23. April 2010

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Your Online Content Hit List

The demand for fresh content is growing because, in essence, people, and search engines love it. In today's market, companies need copy not only for their websites, printed promotions, email campaigns, and press releases, but for Twitter, Facebook, blogs…and on and on into the night. It seems every day there's a [...]

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2010: Earth Day Around the World

21. April 2010

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2010: Earth Day Around the World

Earth Day began in 1970 as an annual celebration of the environment and as a time to assess what we still need to do to protect the natural resources of our planet.1 And though awareness has grown, no one would argue that we have a long way to go.

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The Myth and Magic of St. Patrick’s Day

4. March 2010

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The Myth and Magic of St. Patrick’s Day

The history of St. Patrick’s Day, like many holidays, is filled with many stories, some true, some not, and some with a wee bit of magic. St. Patrick’s Day has been celebrated by the Irish as a religious holiday for more than a thousand years. Interestingly, there is no particular evidence [...]

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3 Profitable Strategies to Kick-start your Economic Growth this Presidents’ Day

5. February 2010

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3 Profitable Strategies to Kick-start your Economic Growth this Presidents’ Day

Let’s face it. The current inconsistent economic system has created an atmosphere where many of us flip flop between hope and despair, faster than you can turn a pancake. Businesses may be more concerned with just staying afloat rather than how much they can push forward. In other words, a lot [...]

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How to Write Sticky Copy for Print and Social Media

22. January 2010

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How to Write Sticky Copy for Print and Social Media

Writing copy that is worth reading and sticks to your customer’s brain is important for both digital and print marketing if you want to connect, create relationships, and ultimately convert readers to customers.  But how do you do that? Consumers are bombarded with thousands of messages daily, so having your “sticky message” be [...]

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Integrating Email and Social Media

8. January 2010

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Integrating Email and Social Media

2010: The Year of the Tiger or the Year of the TweeMail? According to a recent Marketing Trends Survey, emails and social media are “the two top areas of marketing investment in 2010.”1 More than 1000 businesses worldwide claim a “positive economic outlook”2 and half said they are expecting their customers to spend [...]

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Twitter – The Next Trojan Horse?

18. December 2009

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Twitter – The Next Trojan Horse?

In case you haven’t heard the early morning buzz regarding Twitter, it was “hacked” last night, or redirected, by a group claiming to be the “Iranian Cyber Army.” Those who attempted to use Twitter ended up seeing a screen like this before Twitter went down for awhile.

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Twitter News: Twitter, Microsoft and Google Walk into a Bar…

29. October 2009

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Twitter News: Twitter, Microsoft and Google Walk into a Bar…

So, Twitter, Microsoft, and Google, walk into a bar together. Then Google says, “Hey, Twitter, how about you let me use your data for my search engines?” And Microsoft says, “Yeah, great idea. How about it?” Twitter smiles and says, “Yes. Let’s do it.” All joking aside, according to the Increase Visibility blog, [...]

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10 Terrific Twitter Tools and Tips

3. September 2009

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10 Terrific Twitter Tools and Tips

If you’re thinking about starting on Twitter this tells you what it is.

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SEO Copy – Should You Live Life in the Long Tail?

27. August 2009

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SEO Copy – Should You Live Life in the Long Tail?

Seducing search engines with Long Tail Keywords is something to consider when you’re writing copy. You know what I’m talking about, copy that waits for passing search engines then beckons, “Hey, Mr. Search Engine, Over Here, Over Here – I have exactly what that searcher is looking for!” Long tail search terms are important to [...]

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Color 101: What does Your Online Color Scheme Say to Customers?

20. August 2009

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Color 101: What does Your Online Color Scheme Say to Customers?

What’s Next? This month’s topic “Color 101” comes from Philip A. Provins. Congratulations Philip! He just won a credit for 100 free business cards.

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Twitter Copy – How to Write First-class Tweets

24. July 2009

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Twitter Copy – How to Write First-class Tweets

If you find yourself struggling to write First-class Tweets, for inspiration I give you the Top 10 Slogans of the Century1 

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Postcards – The Tweet of Direct Mail Marketing

9. July 2009

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Postcards – The Tweet of Direct Mail Marketing

What’s Next? This month’s topic “How to Use Mail like Twitter” comes from Matthew Orley of Copley, OH. Congratulations Matt! He just won a credit for 100 free business cards.

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