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The Myth and Magic of St. Patrick’s Day
The history of St. Patrick’s Day, like many holidays, is filled with many stories, some true, some not, and some with a wee bit of magic. St. Patrick’s Day has been celebrated by the Irish as a religious holiday for more than a thousand years. Interestingly, there is no particular evidence [...]
Continue reading...3 Profitable Strategies to Kick-start your Economic Growth this Presidents’ Day
5. February 2010
Let’s face it. The current inconsistent economic system has created an atmosphere where many of us flip flop between hope and despair, faster than you can turn a pancake. Businesses may be more concerned with just staying afloat rather than how much they can push forward. In other words, a lot [...]
Continue reading...How to Write Sticky Copy for Print and Social Media
22. January 2010
Writing copy that is worth reading and sticks to your customer’s brain is important for both digital and print marketing if you want to connect, create relationships, and ultimately convert readers to customers. But how do you do that? Consumers are bombarded with thousands of messages daily, so having your “sticky message” be [...]
Continue reading...Integrating Email and Social Media
8. January 2010
2010: The Year of the Tiger or the Year of the TweeMail? According to a recent Marketing Trends Survey, emails and social media are “the two top areas of marketing investment in 2010.”1 More than 1000 businesses worldwide claim a “positive economic outlook”2 and half said they are expecting their customers to spend [...]
Continue reading...Twitter – The Next Trojan Horse?
18. December 2009
In case you haven’t heard the early morning buzz regarding Twitter, it was “hacked” last night, or redirected, by a group claiming to be the “Iranian Cyber Army.” Those who attempted to use Twitter ended up seeing a screen like this before Twitter went down for awhile.
Continue reading...Twitter News: Twitter, Microsoft and Google Walk into a Bar…
29. October 2009
So, Twitter, Microsoft, and Google, walk into a bar together. Then Google says, “Hey, Twitter, how about you let me use your data for my search engines?” And Microsoft says, “Yeah, great idea. How about it?” Twitter smiles and says, “Yes. Let’s do it.” All joking aside, according to the Increase Visibility blog, [...]
Continue reading...10 Terrific Twitter Tools and Tips
3. September 2009
If you’re thinking about starting on Twitter this tells you what it is.
Continue reading...SEO Copy – Should You Live Life in the Long Tail?
27. August 2009
Seducing search engines with Long Tail Keywords is something to consider when you’re writing copy. You know what I’m talking about, copy that waits for passing search engines then beckons, “Hey, Mr. Search Engine, Over Here, Over Here – I have exactly what that searcher is looking for!” Long tail search terms are important to [...]
Continue reading...Color 101: What does Your Online Color Scheme Say to Customers?
20. August 2009
What’s Next? This month’s topic “Color 101” comes from Philip A. Provins. Congratulations Philip! He just won a credit for 100 free business cards.
Continue reading...Twitter Copy – How to Write First-class Tweets
24. July 2009
If you find yourself struggling to write First-class Tweets, for inspiration I give you the Top 10 Slogans of the Century1
Continue reading...Postcards – The Tweet of Direct Mail Marketing
9. July 2009
What’s Next? This month’s topic “How to Use Mail like Twitter” comes from Matthew Orley of Copley, OH. Congratulations Matt! He just won a credit for 100 free business cards.
Continue reading...How to Write Edible Landing Page Copy
25. June 2009
When it’s good you can’t read just one.
Continue reading...Recent Posts
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4. March 2010
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