Your Every Door Direct Mail® To-Do List

Steps to prepare EDDM®
Obtain delivery routes
Print mailpieces to EDDM® standards
Calculate postage & prepare postage statement
Print Facing Slip
Create 100-piece sets
Deliver to local post offices

What is EDDM®?

Direct Mailing services Just Got Simplified!

You don't need an expensive list and a costly postage permit. You can target every single door in your neighborhood. That's the beauty of the simplified Every Door Direct Mail® (EDDM®) service by USPS.

At an astounding 18.3¢ per postcard, EDDM® mailing gives small businesses the chance to promote their products and services without all the cost and hassle that you typically associate with direct mail postcards marketing. You don't even need a mailing address. USPS will deliver postcards as they make their way through their carrier routes at the drop date specified.

Key Benefits of Every Door Direct Mail® (EDDM®)

  • Small Business Price
    With EDDM® you can mail your postcards and flyers for just 18.3¢. Compare that to traditional direct mailer campaigns that cost an average of 75¢ per piece for the smallest and most basic mailer promotion.
  • Deliver BIG EDDM Postcard Sizes 
    The amazingly low price of 18.3¢ per piece is applied to ANY size of mailer. As long as you keep within the postal size guidelines, you can send 8.5"x11" postcards and larger for big impact postcards that stand-out in your customers mailbox.
  • No Postage Permit Needed
    Normally when sending postcard mailing services campaigns, you would need an active postal permit which can direct mail cost as much as $450 just to open an account. With EDDM®, you don't need one. USPS provides a special USPS/EDDM® Endicia permit that you can add directly to your mailer designs. This special permit also ensures that your EDDM® mailers are mailed separately from the mass of "circulars" that people are not always fond of.
  • No Mailing List Needed
    Instead of printing names and addresses, EDDM® utilizes a "simplified addressing" format that targets local postal customers in a radius of up to 5 miles. And because you no longer need to print names and addresses, you can forget all the typical ink-jet printing and labeling hassles.
  • Short-Run Mailing Campaigns
    Create extensive local mailing campaigns or smaller mailing campaigns to test the water in your neighborhood. There is a 5,000 piece maximum per day, per post office but the minimum quantity to qualify is just 200 print pieces.

Direct Mail Works For Your Business

Direct mail is statistically one of the most effective forms of advertising for any business. It delivers a higher return on investment than any other medium. Every dollar spent on mailers returns an average of $12.57 in sales! And with 3-out-of-4 people reading direct mail, you are also guaranteed to get seen by the majority of people you send your mailers to.

Who is EDDM® for?

EDDM® is available to all companies and organizations who want to distribute promotions to the households and businesses in their entire neighborhood. It's designed to get your marketing messages directly in the hands of customers - a low-cost way to tell people about your grand opening, your weekend sale, or your special offer.

EDDM® is particularly useful for local retail businesses and organizations that rely on walk-in custom and local business support. This service is ideal for marketing:

  • Arts & theater organizations
  • Attorneys
  • Auto dealers
  • Banks & insurance agents
  • Community groups
  • Dry cleaners
  • Grocery stores
  • Real estate agents
  • Restaurants
  • And all other local businesses

Here are a few useful links for reference:

What is the difference between direct mail and EDDM®?
EDDM® vs Traditional Mail Services [Infographic]
Elements of a Successful Direct Mail Postcard Design

Print EDDM® Postcards

NextDayFlyers correctly separates and prepares your print promotions for EDDM® mailing campaigns. Now all you have to do is provide the zip code or area you want to target and your postcards will arrive in the doorstep of people you want targeted.

Here's how we help you optimize your mailers for EDDM® promotion:

  • We supply the widest range of EDDM® compliant sizes for mailing - including large format sizes for higher-impact marketing.
  • We offer a range of stocks that includes 14 pt. ultra-thick, 100 lb. cover, 100 lb. and 80 lb. gloss paper stock.
  • We provide high-resolution offset printing for the price of digital - making your postcards durable, distinct, and professional.
  • Next-day printing available — get your prints delivered faster for mailing time-sensitive sales offers and event promotions.
  • We batch your mailers in USPS required sets of 100 (with slip-sheet separation) - ready for post office drop-off.

Every Door Direct Mail® (EDDM®) Products

We offer the most postcard products for your EDDM® promotions. The following products can be used to create successful EDDM® mailing campaigns:

  • 6.5"x 9" EDDM® Postcard Size
    Compact-sized postcard. Perfect for sales offers and discount mailers.

  • 11"x 6.25" EDDM® Postcard Size
    Long, flyer-shaped postcards for stylish landscape or portrait promotions.

  • 8.5"x 11" EDDM® Postcard Size
    Letter-sized-postcard. Ideal for detailed sales messages, pamphlets, brochure mailers, and programs.

  • 8.5"x 14" EDDM® Postcard Size
    Large EDDM postcard sizes for sales events, openings, and high-impact promotions.

These are just a few ideas for print sizes but at NextDayFlyers you can create many more sizes within the following postal constraints:

Postcard Print Sizes Chart

Don't Forget to Add an EDDM® Indicia to Your Mailer Design

You will need to add a USPS/EDDM® indicia image and an ECRWSS address to your designs. Here is how your EDDM® address notation should look:

Every Door Direct Mail
To download the high resolution PDF files to add to your artwork, CLICK HERE.

Print your EDDM® postcards with NextDayFlyers today and start targeting your neighborhood with biggest, boldest and most eye-catching postcards. Your customers will definitely take notice!

EDDM® and EVERY DOOR DIRECT MAIL® are registered trademarks of United States Postal Service
NextDayFlyers is an independent provider of Every Door Direct Mail® products that is not associated with nor sponsored by the United States Postal Service.

Create Branded Packaging with Ease Using Custom Die-Cut Labels

Creating your own postcard design has never been this easy. All you need to do is to choose the postcard template that you like best from our collection and then start customizing it. You can place your company name, logo, product image, and other design elements that you can think of.

We made it more simple for you to find the postcard design template that would suit your business. We categorized all the 182 designs that we have into different industries.?

Do you sell pastries and confectionery? Choose the Hometown Bakery Postcard or Sweet Tooth Bakery Postcard templates. The pastel colors of the postcard templates will surely remind your customers of cakes, candies, and sweets.

Are you offering handyman services like plumbing and heating & air conditioning system maintenance? Use the Plunger Plumbing Postcard or 24 Hour HVAC Postcard template where there is enough space dedicated for your company’s contact info, available services, and other important information.

Do you need to promote your services as a real estate agent? Pick the Investment Agent Postcard or Premium Listing Postcard template and customize it with your own photo, photos of your rental property listings, and more.

Make DIY Postcards with Our Free Customizable Postcard Templates and Online Design Tool

Creating your own postcard design has never been this easy. All you need to do is to choose the postcard template that you like best from our collection and then start customizing it. You can place your company name, logo, product image, and other design elements that you can think of.

We made it more simple for you to find the postcard design template that would suit your business. We categorized all the 182 designs that we have into different industries.?

Want to get started in customizing your postcards? Follow these easy steps on how to use our online design tool:

  • Step 1. Select a EDDM postcard template that you want to edit.
  • Step 2. Click Customize or the image of the EDDM template itself.
  • Step 3. Start personalizing the Every door direct mail template by adding various graphic elements such as texts, photos, or background color.
    You can also manipulate the images you’ll add on the design by cropping and rotating it. All of these tools can be easily found in the toolbar.
  • Step 4. Proceed to Order once you’re done or save your design and get back to it later.

EDDM Printing FAQs

How do I make EDDM postcards?
The first thing you need to do is to select your print options on the product calculator. Choose the size, paper stock, coating, indicia, quantity, and turnaround time of your EDDM postcards. Once completed, the next step is to upload your print-ready artwork file. Upload one each for the front side and backside of your postcards. Request for a free PDF proof or just proceed to checkout and place your order.

Note: If you don’t have an artwork prepared, you can place your order first and then upload your artwork later.

Written by: Leslie Taylor