{"id":83017,"date":"2026-01-05T00:00:00","date_gmt":"2026-01-05T07:00:00","guid":{"rendered":"https:\/\/ndf-blog.nextdayflyers.com\/blog\/?p=83017"},"modified":"2026-08-10T05:28:02","modified_gmt":"2026-08-10T12:28:02","slug":"brochure-dos-and-donts","status":"publish","type":"post","link":"https:\/\/www.nextdayflyers.com\/blog\/brochure-dos-and-donts\/","title":{"rendered":"Brochure Do’s and Don’ts"},"content":{"rendered":"
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Brochures need to communicate key information and highlight unique selling points to convince potential customers to purchase a company\u2019s product or service.<\/p>

If you want to create brochures that catch attention and generate leads, learn the do\u2019s and don\u2019ts from NextDayFlyers.<\/p>\n<\/div>

\nThe Do\u2019s of Brochure Design\n<\/h2>

\nStart With a Clear Purpose\n<\/h3>
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Decide what the brochure needs to accomplish before you write or design anything. Do you need to announce your store\u2019s grand opening and invite people? Do you want to promote seasonal products or holiday sales? The visuals, text, and overall design depend on the primary goal of your brochure.<\/p>\n<\/div>\"Brochures

\nKnow Your Audience \n<\/h3>
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Know your audience\u2019s pain points, needs, and values. For instance, the overarching message of real estate brochures targeting young professionals differs from that of promotional materials meant for young families or retirees.<\/p>\n<\/div>

\nUse Eye-Catching Cover Design\n<\/h3>
\n

Choose a cover design that is visually appealing, catchy, and memorable. Strong visuals and a clear headline are the key elements that encourage people to pick up a brochure.<\/p>\n<\/div>

\nUse High-Quality Visuals and Full Color Images\n<\/h3>
\n

Using high-quality, full-color photos, illustrations, and graphics help make your brand look professional and reliable.<\/p>\n<\/div>\"Brochures\"

\nWrite Clear, Benefit-Focused Copy \n<\/h3>
\n

Craft your message to highlight how your product or service can benefit readers or help them solve their problems. Also, add a clear call-to-action or CTA, which is a phrase that encourages them to take a specific step, such as make an appointment, visit a store, scan a QR code, or request additional information.<\/p>\n<\/div>

\nKeep It Easy to Read and Understand\n<\/h3>
\n

Choose a\u00a0standard brochure size and fold style<\/a>\u00a0. The folds serve as sections or panels where you combine text and visual elements to craft an easy-to-read copy. Opt for a bulleted list if you need to present more details.<\/p>\n<\/div>

\nThe Don\u2019ts of Brochure Design\n<\/h2>

\nDon\u2019t Skimp on Quality\n<\/h3>
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Having your brochures, flyers, and other promotional materials printed by a professional allows you to access premium cardstock and finishes that are not possible with DIY printing.<\/p>\n<\/div>

\nDon\u2019t Forget to Proofread \n<\/h3>
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Proofread your brochure multiple times to catch errors in spelling, grammar, and punctuation. It is also recommended to get feedback from another person who can identify mistakes that you might have missed.<\/p>\n<\/div>

\nDon\u2019t Expect the Brochure to Close a Sale\n<\/h3>
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Brochures are marketing materials that present general information to attract potential customers \u2014 they are not tailored solutions for a prospect\u2019s unique problems. The actual closing requires a personal and value-driven process that meets a customer\u2019s needs and expectations.<\/p>\n<\/div>

\nDon\u2019t Overload It With Information\n<\/h3>
\n

Stick to a clear and simple message. For instance, a brochure announcing a three-day holiday sale should highlight heavily discounted products rather than a new store branch.<\/p>\n<\/div>

\nDon\u2019t Use Non-Standard Shapes and Sizes\n<\/h3>
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Printing brochures in standard shapes and sizes is cost-effective, especially in high-volume marketing. Also, they are easier to store and distribute than those with unconventional dimensions.<\/p>\n<\/div>

\nIn Summary\n<\/h2>
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Following these do\u2019s and don\u2019ts can help you design a\u00a0brochure<\/a>\u00a0that is visually appealing and easy to read, giving just the right amount of key information to make readers want to learn more about an offer or to take the next step.<\/p>\n<\/div><\/div>\n<\/section><\/main>","protected":false},"excerpt":{"rendered":"

Create a more effective brochure. NextDayFlyers shares the do\u2019s and don\u2019ts in planning and design to help create effective brochures. <\/p>\n","protected":false},"author":59,"featured_media":83009,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"categories":[4127],"tags":[],"class_list":["post-83017","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-creative-ideas"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nextdayflyers.com\/blog\/wp-json\/wp\/v2\/posts\/83017","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nextdayflyers.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nextdayflyers.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nextdayflyers.com\/blog\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nextdayflyers.com\/blog\/wp-json\/wp\/v2\/comments?post=83017"}],"version-history":[{"count":5,"href":"https:\/\/www.nextdayflyers.com\/blog\/wp-json\/wp\/v2\/posts\/83017\/revisions"}],"predecessor-version":[{"id":85114,"href":"https:\/\/www.nextdayflyers.com\/blog\/wp-json\/wp\/v2\/posts\/83017\/revisions\/85114"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nextdayflyers.com\/blog\/wp-json\/wp\/v2\/media\/83009"}],"wp:attachment":[{"href":"https:\/\/www.nextdayflyers.com\/blog\/wp-json\/wp\/v2\/media?parent=83017"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nextdayflyers.com\/blog\/wp-json\/wp\/v2\/categories?post=83017"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nextdayflyers.com\/blog\/wp-json\/wp\/v2\/tags?post=83017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}