{"id":82349,"date":"2025-05-06T00:00:00","date_gmt":"2025-05-06T07:00:00","guid":{"rendered":"https:\/\/ndf-blog.nextdayflyers.com\/blog\/?p=82349"},"modified":"2026-08-10T05:26:46","modified_gmt":"2026-08-10T12:26:46","slug":"flyer-statistics-that-you-need-to-know","status":"publish","type":"post","link":"https:\/\/www.nextdayflyers.com\/blog\/flyer-statistics-that-you-need-to-know\/","title":{"rendered":"15 Flyer Marketing Stats That Prove Print Isn\u2019t Dead in 2025"},"content":{"rendered":"<main id='bde-main'><section class=\"bde-section-82349-100 bde-section\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-rich-text-82349-101 bde-rich-text breakdance-rich-text-styles\">\n<p>Despite the prevalence of digital ads and online communications, flyer marketing remains an effective and powerful tool for reaching your target audience<\/p>\n<p>To highlight the powerful and persuasive effect of flyers, we\u2019ve compiled a list of flyer marketing statistics and studies. These insights do not just show the compelling impact of flyers, but also their ability to complement your digital marketing strategies, allowing you to reach a broader audience, enjoy cross-promotion, and increase engagement.<\/p>\n<\/div><h2 class=\"bde-heading-82349-102 bde-heading post-mark-heading\">\nCustomer Engagement and Response Rates\n<\/h2><div class=\"bde-rich-text-82349-105 bde-rich-text breakdance-rich-text-styles\">\n<ul>\n<li><strong>Higher Response Rates<br \/><\/strong>Flyer response rates range from 2.7% to 4.4%, significantly higher than email\u2019s 0.6%.<\/li>\n<\/ul>\n<ul>\n<li><strong>Stronger Open Rates<br \/><\/strong>Printed flyers boast 57.5% to 85% open rates, 3\u20134 times better than email.<\/li>\n<\/ul>\n<ul>\n<li><strong>Equal Print and Digital Engagement<br \/><\/strong>80% of customers respond similarly to printed and digital flyers.<\/li>\n<li><strong>Print Preferred by Some<br \/><\/strong>20% of consumers favor print over digital when both are available. More Emotional Impact Printed flyers offer a sensory experience that builds stronger emotional connections.<\/li>\n<\/ul>\n<\/div><h2 class=\"bde-heading-82349-106 bde-heading post-mark-heading\">\nCustomer Reach and Age Demographics\n<\/h2><div class=\"bde-rich-text-82349-107 bde-rich-text breakdance-rich-text-styles\">\n<ul>\n<li><strong>Faster Ad Processing Across Ages<br \/><\/strong>Both young and old process printed ads faster than digital ones.<\/li>\n<\/ul>\n<ul>\n<li><strong>Younger Adults React Even Quicker<br \/><\/strong>Younger audiences process print faster than older groups, defying expectations.<\/li>\n<li><strong>Boosts Memory Throughout the Journey<br \/><\/strong>Flyers aid memory in both the exposure and recall phases of consumer behavior.<\/li>\n<\/ul>\n<\/div><h2 class=\"bde-heading-82349-108 bde-heading post-mark-heading\">\nROI and Effectiveness\n<\/h2><div class=\"bde-rich-text-82349-109 bde-rich-text breakdance-rich-text-styles\">\n<ul>\n<li><strong>Trusted by Retailers<br \/><\/strong>Retailers continue to rely on flyers to drive foot traffic and reach new customers.<\/li>\n<li><strong>Direct Mail Still Influential<br \/><\/strong>Flyers remain a key influence on consumer decisions, even in the digital age.<\/li>\n<\/ul>\n<\/div><h2 class=\"bde-heading-82349-110 bde-heading post-mark-heading\">\nRecall and Memorability\n<\/h2><div class=\"bde-rich-text-82349-111 bde-rich-text breakdance-rich-text-styles\">\n<ul>\n<li><strong>Longer Attention Span<br \/><\/strong>Flyers hold attention 118% longer than digital advertising.<\/li>\n<li><strong>Higher Brand Recall<br \/><\/strong>Printed ads produce 29% more brand recall than digital content.<\/li>\n<\/ul>\n<\/div><h2 class=\"bde-heading-82349-128 bde-heading post-mark-heading\">\nCombining Flyers With Online Interactive Elements\n<\/h2><div class=\"bde-rich-text-82349-127 bde-rich-text breakdance-rich-text-styles\">\n<ul>\n<li><strong>Interactive Elements Increase Engagement<br \/><\/strong>Adding QR codes, social handles, or AR makes flyers more engaging and actionable.<\/li>\n<\/ul>\n<ul>\n<li><strong>Print-to-Digital Sequencing Works<br \/><\/strong>Following up print flyers with digital versions improves overall response rates.<\/li>\n<\/ul>\n<ul>\n<li><strong>Omnichannel Campaigns Perform Better<br \/><\/strong>Combining print and digital yields stronger recall and better campaign results. a stronger emotional effect on consumers. Thus, combining these two methods allows you to enjoy a wide range of benefits.<\/li>\n<\/ul>\n<\/div><div class=\"bde-fancy-divider-82349-124 bde-fancy-divider\">\n\n\n<div class=\"bde-fancy-divider__wrapper\">\n  <div class=\"bde-fancy-divider__separator   \">\n  \t  <\/div>\n<\/div>\n\n<\/div><h2 class=\"bde-heading-82349-125 bde-heading post-mark-heading\">\nConclusion\n<\/h2><div class=\"bde-rich-text-82349-126 bde-rich-text breakdance-rich-text-styles\">\n<p>We hope these statistics and key findings can help you appreciate the relevance and effectiveness of flyer marketing and inspire you to harness the full potential of flyers in your marketing strategies.<\/p>\n<p>If you need a reliable printing service provider with an impressive on-time delivery rate, choose NextDayFlyers.<\/p>\n<p>Aside from reliability and speed, our customers choose us for our premium products, free design proofs for every order, and various shipping options tailored to fit your timeline and budget.<\/p>\n<h3>References:<\/h3>\n<ol>\n<li><a class=\"no-underline italic\" href=\"https:\/\/www.mediapost.com\/publications\/article\/329738\/marketing-twofer-email-and-direct-mail-work-best.html\" target=\"_blank\" rel=\"noopener\">https:\/\/www.mediapost.com\/publications\/article\/329738\/marketing-twofer-email-and-direct-mail-work-best.html<\/a><\/li>\n<li><a class=\"no-underline italic\" href=\"https:\/\/www.ama.org\/2022\/10\/13\/direct-mail-campaigns-arent-dead-7-ways-to-boost-responses-and-save-money\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.ama.org\/2022\/10\/13\/direct-mail-campaigns-arent-dead-7-ways-to-boost-responses-and-save-money\/<\/a><\/li>\n<li><a class=\"no-underline italic\" href=\"https:\/\/www.academia.edu\/68836622\/Retail_Promotional_Communication_The_Comparative_Effectiveness_of_Print_Versus_Online\" target=\"_blank\" rel=\"noopener\">https:\/\/www.academia.edu\/68836622\/Retail_Promotional_Communication_The_Comparative_Effectiveness_of_Print_Versus_Online<\/a><\/li>\n<li><a class=\"no-underline italic\" href=\"https:\/\/www.uspsdelivers.com\/why-direct-mail-is-more-memorable\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.uspsdelivers.com\/why-direct-mail-is-more-memorable\/<\/a><\/li>\n<li><a class=\"no-underline italic\" href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S014829632100655X\" target=\"_blank\" rel=\"noopener\">https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S014829632100655X<\/a><\/li>\n<li><a class=\"no-underline italic\" href=\"https:\/\/www.canadapost-postescanada.ca\/cpc\/doc\/en\/business\/partner\/160043Q-smm-connectivity-wp-digital.pdf\" target=\"_blank\" rel=\"noopener\">https:\/\/www.canadapost-postescanada.ca\/cpc\/doc\/en\/business\/partner\/160043Q-smm-connectivity-wp-digital.pdf<\/a><\/li>\n<\/ol>\n<\/div><\/div>\n<\/section><\/main>","protected":false},"excerpt":{"rendered":"<p>Ever wonder if flyer marketing remains relevant in today\u2019s digital era? If yes, read our list of interesting statistics and studies about flyers, proving that these printed materials are powerful and effective marketing tools. <\/p>\n","protected":false},"author":59,"featured_media":82368,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"categories":[4128],"tags":[],"class_list":["post-82349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-highlights"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nextdayflyers.com\/blog\/wp-json\/wp\/v2\/posts\/82349","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nextdayflyers.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nextdayflyers.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nextdayflyers.com\/blog\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nextdayflyers.com\/blog\/wp-json\/wp\/v2\/comments?post=82349"}],"version-history":[{"count":5,"href":"https:\/\/www.nextdayflyers.com\/blog\/wp-json\/wp\/v2\/posts\/82349\/revisions"}],"predecessor-version":[{"id":85110,"href":"https:\/\/www.nextdayflyers.com\/blog\/wp-json\/wp\/v2\/posts\/82349\/revisions\/85110"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nextdayflyers.com\/blog\/wp-json\/wp\/v2\/media\/82368"}],"wp:attachment":[{"href":"https:\/\/www.nextdayflyers.com\/blog\/wp-json\/wp\/v2\/media?parent=82349"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nextdayflyers.com\/blog\/wp-json\/wp\/v2\/categories?post=82349"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nextdayflyers.com\/blog\/wp-json\/wp\/v2\/tags?post=82349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}