{"id":81940,"date":"2025-07-16T00:00:00","date_gmt":"2025-07-16T07:00:00","guid":{"rendered":"https:\/\/ndf-blog.nextdayflyers.com\/blog\/?p=81940"},"modified":"2026-08-09T22:28:45","modified_gmt":"2026-08-10T05:28:45","slug":"how-to-track-postcard-marketing-success","status":"publish","type":"post","link":"https:\/\/www.nextdayflyers.com\/blog\/how-to-track-postcard-marketing-success\/","title":{"rendered":"5 Ways to Track Your Postcard Marketing Success"},"content":{"rendered":"
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Sending postcards as part of a direct mail marketing campaign is common for businesses. However, to ensure that your investment in printed postcards is worth it, it\u2019s important to track specific metrics that can determine the success of your campaign. Below are five postcard marketing metrics that can help you monitor the performance of your targeted direct mail messages and increase sales and leads.<\/p>\n<\/div>

\n1. A Custom URL\n<\/h2>
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Are you launching a specific product or series of items on the postcard campaign? Are you promoting a particular event to connect with your customers? Lead recipients to a custom URL they can visit to get more information about the product or the occasion. Based on the URL, you can track its analytics, like the number of people who visit, the number of clicks on the page\u2019s links, and other forms of engagement on the site. To help customers easily access the link, print a QR code they can scan for the custom URL to open on their phone. QR codes in marketing are another way to measure and ensure metrics from your postcard campaign effectively.<\/p>\n<\/div>

\n2. Coupon Codes\n<\/h2>
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Another metric you can track is a coupon code specific to your postcard. Send out an exclusive code customers can type in when they check out their items. Based on the number of entries and purchases with the code, you can see how many people read and followed the call to action on the postcard. You can also use the code to observe the discount or coupon customers prefer with their purchases.<\/p>\n<\/div>

\n3. Response Rate\n<\/h2>
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Direct mail response rate is the most common way to measure a postcard campaign\u2019s success. To calculate the exact response rate, follow the formula below:<\/p>\n

Number of responses received<\/strong>\u00a0x 100 = Response Rate<\/p>\n

Number of postcards mailed<\/p>\n

The response rate for a campaign that sends out 500 postcards and receives five responses is 1%.<\/p>\n

You\u2019ll also need to measure the responses received with a concrete method. Depending on your campaign strategy, base the number of responses on one of the following:<\/p>\n