{"id":78350,"date":"2017-03-08T00:00:00","date_gmt":"2017-03-08T07:00:00","guid":{"rendered":"https:\/\/ndf-blog.nextdayflyers.com\/blog\/?p=78350"},"modified":"2026-08-10T00:43:19","modified_gmt":"2026-08-10T07:43:19","slug":"digital-marketing-metrics","status":"publish","type":"post","link":"https:\/\/www.nextdayflyers.com\/blog\/digital-marketing-metrics\/","title":{"rendered":"8 Essential Digital Marketing Metrics You Need to Measure"},"content":{"rendered":"
\n \n \n\t\n\n\n\n
\n

Google Analytics is one of the most useful internet tools, especially when it comes to marketing. The digital marketing metrics that it provides gives useful insights on how your website, content, and social media campaigns are doing. It can also reveal opportunities that you can tap or areas that you need to improve.<\/p>\n

But a tool is only as good as its user. And to be honest, there are a lot of choices in Analytics for metrics that one can get so overwhelmed. In fact, the freedom to choose from hundreds of choices can be very limiting sometimes<\/p>\n

So to keep you from getting drowned in information overload, I\u2019ve compiled the most important digital marketing metrics that you need to measure for any given digital marketing campaign. I\u2019ve also grouped them into three categories, each corresponding to the steps in customer acquisition\u2014generating traffic, converting these traffic into leads, and transforming leads to customers. Finally, I\u2019ve included some thoughts and recommendations from top internet marketers on how to improve each metric.<\/p>\n<\/div>

\nTraffic Metrics\n<\/h2>

\n1. All Traffic (Total Website Visits)\n<\/h3>
\n

Overall site traffic measures how many users visited your website. It can be sorted by source or medium and is usually one of the first things you can check in Analytics.<\/p>\n<\/div>\"Working

\n

Rahul Alim\u00a0from Convince and Convert writes that\u00a0keeping an eye on overall traffic\u00a0gives \u201ca bird\u2019s eye view\u201d of where your website stands. \u201cYou may begin to see similar patterns emerge\u2014like seasonality\u2014that can put you ahead of the game later.\u201d<\/p>\n<\/div>

\n2. Clickthrough Rate\n<\/h3>
\n

Clickthrough rate is the ratio of user who viewed an ad, email links, social media posts, or call-to-action statements in your websites or blogs, to the users who actually clicked them.<\/p>\n

According to\u00a0Rachel Sprung<\/a>\u00a0from Hubspot, \u201cthis metric is very important<\/a>\u00a0no matter which channel you focus on, as it is the indicator that will tell you if people are engaged enough with your content to take the next step and convert.\u201d<\/p>\n

As a benchmark, the average CTR for a search ad is 1.91%, and 0.35% for a display ad\u00a0according to Hubspot<\/a>. For email marketing campaigns, the average CTR is 3.26%,\u00a0according to Smart Insights<\/a>.<\/p>\n<\/div>

\n3. Traffic Sources\n<\/h3>
\n

Segmenting your overall traffic by sources or channels can give you a good idea on which ones are performing well and which ones aren\u2019t.<\/p>\n

Sheila Olson from Buildfire<\/a>\u00a0writes that ideally, you should break them down to four channels (which Analytics automatically does):<\/p>\n