{"id":77579,"date":"2016-11-09T00:00:00","date_gmt":"2016-11-09T07:00:00","guid":{"rendered":"https:\/\/ndf-blog.nextdayflyers.com\/blog\/?p=77579"},"modified":"2026-08-10T01:10:47","modified_gmt":"2026-08-10T08:10:47","slug":"shareable-social-media-content","status":"publish","type":"post","link":"https:\/\/www.nextdayflyers.com\/blog\/shareable-social-media-content\/","title":{"rendered":"5 Most Shareable Social Media Content Types [INFOGRAPHIC]"},"content":{"rendered":"
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Not all social media content is created equal. Some have just a few people engaged while others might break into the viral realm. Even then, a lot of factors affect the way people react to content.<\/p>\n

So what types of posts should you use for your social media plan?<\/p>\n

There is a lot of research on the internet about which type of content you should post. To make your social media strategy easier, we\u2019ve done the work for you. Here are the 5 most shareable social media content types backed by research in one nifty infographic.<\/p>\n

Click the photo for a bigger image. Check out the more detailed explanation after the photo.<\/p>\n<\/div>\"infographic

\n1. The Infographic\n<\/h2>\"Infographic
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Humans are visual creatures. A lot of the information that we process comes from our sense of sight. But with thousands upon thousands of pieces of data generated by the human race every minute, added to the speed of information sharing brought about by the internet, we need to mold this information into an understandable and workable format.<\/p>\n

We currently receive more than\u00a05x the information\u00a0every day compared to 1986<\/a>. In a study conducted by the University of California in San Diego, the\u00a0average American consumes around 34 GB of data per day<\/a>\u00a0outside of work. The end result\u00a0is we suffer from information overload.<\/p>\n<\/div>\"Note

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The\u00a0solution is the infographic. In\u00a0research conducted by OkDork and BuzzSumo<\/a>\u00a0on social media content, the infographic topped the list of content with the highest averages shares, with a few thousand shares shy of 15,000.<\/p>\n

The effectiveness of the infographic lies deep in human psychology. As I\u2019ve mentioned, we rely heavily on visual information. Research on the\u00a0persuasive properties of color<\/a>\u00a0found out that color in illustrations increased a reader\u2019s willingness to read by 80% and attention span by 82%.<\/p>\n

Another\u00a0research from Wharton School of Business<\/a>\u00a0revealed that\u00a0information presented in both visual and verbal forms persuaded 67% of its audience compared to only 50% persuaded by verbal presentation alone.<\/p>\n<\/div>\"Effect

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While the infographic may be the most shared social media content type, it is also harder to pull off. A\u00a0separate analysis of a million articles by Moz<\/a>\u00a0found a low number of shares in the infographic posts they analyzed. The top infographics in their sample were shared more than 10,000 times. However, over 50%\u00a0had zero backlinks\u00a0and 25% had less than 10 shares in total across all networks.<\/p>\n

Moz attributed this curious statistic to\u00a0a recent trend to turn everything into an infographic leading to many poor pieces of content. It may be easy to transform information into visual format but your design as well as your choices on which information to highlight can greatly affect your post\u2019s shareability.<\/p>\n<\/div>

\n2. The List\n<\/h2>\"Social
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I think\u00a0OkDork and BuzzSumo\u2019s research<\/a>\u00a0pretty much sums things up: \u201cPeople love sharing lists.\u201d The research found out that the list scored\u00a0second highest in average shares, a little over 10,000 shares each. A\u00a0similar research by Hubspot<\/a>\u00a0also found the same thing, with lists claiming the most social traction by 22.45% of the total shares within the six-month period of their research. The\u00a0research by Moz<\/a>\u00a0also yielded a similar result, with list articles claiming the top spot at an average of 10,734 shares.<\/p>\n<\/div>\"Reasons

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The reason why list posts are one of the most effective social media content types lies in reader expectation. Looking at the article title (case in point, this article you are reading), you already have an exact idea of what to expect.\u00a0OkDork also cites that the outline form of lists is favorable because it makes them skim-friendly and easy to read.<\/p>\n<\/div>\"Infographic

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If you\u2019re going to do a list post, then 10 is the magic number according to OkDork.\u00a010-item lists, on average, received the most social shares at an average of\u00a010,621s. However, an extensive study by\u00a0social network analyst Gilad Lotan found out that\u00a0odd-numbered lists also work quite well<\/a>. Lotan analyzed the content by Buzzfeed, the first thing that comes to mind when it comes to listicles, over the course of three months. Odd number length list posts tend to have higher audience scores on average, with the number 29 scoring highest.<\/p>\n<\/div>

\n3. The Quiz\n<\/h2>\"Social
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Did you know that in 2013,\u00a0New York Times\u2019 most popular story was not a news article<\/a>? It was a quiz entitled\u00a0How Y\u2019all, Youse and You Guys Talk<\/a>,\u00a0<\/em>a questionnaire that determines your location through your personal dialect. Yes, out of all the news and feature stories made by the news outlet, a quiz topped the list in terms of popularity and shareability. The trend followed in the year 2015, with an article\u00a0The 36 Questions That Lead to Love<\/a>\u00a0<\/em>dominating the site in terms of shareability.<\/p>\n<\/div>\"Quiz

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But why does the quiz have a high level of popularity? OkDork and BuzzSumo reveal a simple and selfish reason\u2014it feeds our ego.\u00a0The quiz earns the third spot solely because it fuels our identity and narcissism. After all, the quiz is not only made to be consumed as most content is. But rather, it makes users do something for a payoff at the end. By sharing quiz results in social media, users show something about themselves, what their tastes are, what they are interested in, or what things they value.<\/p>\n

Moz also found a similar result in their research. However, they noted that despite the hundreds of thousands of shares generated by online quizzes, they are\u00a0rarely linked to by top level domains.<\/a><\/p>\n<\/div>

\n4. The Emotional Post\n<\/h2>\"Social
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Posts that evoke a strong positive emotion get more shares. In the\u00a0social media content research by OkDork and Buzzsumo<\/a>, they broke down the articles by the emotion that each\u00a0evoked in the reader.\u00a0The top 3 emotions they found were \u201cawe\u201d at 25% followed by \u201claughter\u201d at 17% and \u201camusement\u201d at 15%. All of these are positive emotions. In contrast, the least popular emotions were \u201csadness\u201d and \u201canger,\u201d with a combined total of 7%.<\/p>\n<\/div>\"Statistics

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A similar\u00a0research by Fractl shared through Hubspot<\/a>\u00a0yielded the same results, with happiness, surprise, and admiration\u00a0generating viral hits. The research cited Dove\u2019s successful\u00a0Real Beauty Sketches.\u00a0<\/em>The video featured a forensic scientist sketching a subject\u2019s face based on their own verbal description of themselves. Then it compared that to a stranger\u2019s description. The stranger\u2019s account generated more accurate and far more appealing portraits. The video currently stands at 67 million views in YouTube and generated a lot of marketing studies on the effect of powerful emotional experience.<\/p>\n

https:\/\/www.youtube.com\/watch?v=XpaOjMXyJGk<\/p>\n

OkDork listed the primary reasons why people share positive emotional stories: People want to share valuable and entertaining content with others. They also want to define themselves by the things they share and the causes they care about. They want to grow and nourish relationships with their friends.<\/p>\n

As a general rule, negative emotions are a no-no when it comes to shareability. However, OkDork noted that while controversial opinions may divide your audience, those who agree with you are more likely to share your content.<\/p>\n<\/div>

\n5. The Photo\n<\/h2>\"Social
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Similar in concept to the infographic, posts with images fare well in terms of shareability. In social media research by OkDork, Facebook posts with at least one image\u00a0have twice as many shares as posts without an image. Their Twitter research yielded the same result.<\/p>\n<\/div>\"Twitter

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Another\u00a0study by Buffer\u00a0showed a more specific effect with images on social media content shareability. Using the Twitter platform, Buffer found out that tweets with images receive 18% more clicks, 89% more favorites, and 150% more retweets.<\/p>\n<\/div>\"Statistics

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On Facebook, HubSpot found out that photos on the social media platform generate 53% more likes than the average post. They also receive 84% more link clicks than a simple text or link post. There is no doubt that users tend to share posts with images more often.<\/p>\n

I know that this is a lot of information to take in. But does it mean you should always make infographics for your articles? Should you make odd-numbered lists every day? The answer is not necessarily.<\/p>\n

While these are the most shareable social media content types, your shareability still lies in the content itself. No matter how visually appealing or emotional your content is, it won\u2019t work if it doesn\u2019t resonate well with your target audience. Learn your audience first. Be sensitive to the things they really want. Your knowledge of your target market is still the best way to get shareable social media content.<\/p>\n<\/div><\/div>\n<\/section><\/main>","protected":false},"excerpt":{"rendered":"

Not all social media content is created equal. Some have just a few people engaged while others might break into the viral realm. Even then, a lot of factors affect the way people react to content. So what types of posts should you use for your social media plan? There is a lot of research […]<\/p>\n","protected":false},"author":59,"featured_media":77879,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"categories":[4125],"tags":[],"class_list":["post-77579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-print-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nextdayflyers.com\/blog\/wp-json\/wp\/v2\/posts\/77579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nextdayflyers.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nextdayflyers.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nextdayflyers.com\/blog\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nextdayflyers.com\/blog\/wp-json\/wp\/v2\/comments?post=77579"}],"version-history":[{"count":5,"href":"https:\/\/www.nextdayflyers.com\/blog\/wp-json\/wp\/v2\/posts\/77579\/revisions"}],"predecessor-version":[{"id":85025,"href":"https:\/\/www.nextdayflyers.com\/blog\/wp-json\/wp\/v2\/posts\/77579\/revisions\/85025"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nextdayflyers.com\/blog\/wp-json\/wp\/v2\/media\/77879"}],"wp:attachment":[{"href":"https:\/\/www.nextdayflyers.com\/blog\/wp-json\/wp\/v2\/media?parent=77579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nextdayflyers.com\/blog\/wp-json\/wp\/v2\/categories?post=77579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nextdayflyers.com\/blog\/wp-json\/wp\/v2\/tags?post=77579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}