{"id":77420,"date":"2026-03-10T00:00:00","date_gmt":"2026-03-10T07:00:00","guid":{"rendered":"https:\/\/ndf-blog.nextdayflyers.com\/blog\/?p=77420"},"modified":"2026-08-09T20:00:47","modified_gmt":"2026-08-10T03:00:47","slug":"flyer-advertising-mistakes","status":"publish","type":"post","link":"https:\/\/www.nextdayflyers.com\/blog\/flyer-advertising-mistakes\/","title":{"rendered":"You’re Doing Flyer Advertising Wrong and Here’s Why"},"content":{"rendered":"
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Flyers are probably the most versatile of all advertising tools. With their personal and tactile nature (you personally give the flyer) and wide reach (recipients can pass it along), they can be the most effective and efficient for promoting your business.<\/p>

For the most part, flyer advertising is easy. You just create a design, print it with your trusted printing service provider, and hand it out to potential customers during events, trade shows, or every day in front of your establishment. As a marketer, I like getting flyers and checking them out. But after reviewing hundreds, if not thousands of\u00a0flyers<\/a>\u00a0since college, I\u2019ve noticed some common mistakes that happen all too often.<\/p>

If you are reading this article, chances are, you are making some of these flyer advertising mistakes and you don\u2019t want them to happen again. Redesigning your flyers and overhauling your process is easy if you know where to look.<\/p>

Here are some flyer advertising mistakes you\u00a0are probably doing that you need to improve:<\/p>\n<\/div>

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\nYou write features and services in bullet points.\n<\/h2>
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A lot of flyers I have come across include a single sentence that acts as a headline followed by bullet points listing the features of their products or the services that they offer. Sure,\u00a0it does the job of presenting your business. But that\u2019s it.<\/p>\n<\/div>

\n \n \n\t\n\n\n\n\"Flyers
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Flyers with listed services in bullet points.<\/em><\/p>\n<\/div>\n<\/div>

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Thing is, if customers read how you provide affordable water purifying services or how you have the best dry cleaning process in your city, they\u2019ll probably say, \u201cNeat\u201d and move on. But if you want them to actually want to learn more, try a different approach.<\/p>

How about saying how much time and effort they would save if they use your product? How about telling them what they can do with the time they saved? Telling your customers to use the time they save using your product, to spend more time with their loved ones, resonates more than listing product features.<\/p>\n<\/div>

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\nYou write a lackluster headline.\n<\/h2>
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Forming a headline for any article, flyers included, is easy. But forming a headline that will\u00a0resonate well with your reader\u00a0can be hard.<\/p>\n

A pretty common problem for flyer headlines is the\u00a0lackluster headline<\/a>\u00a0and sometimes, a lack of a headline. Some business owners think that merely putting a brand or business name is enough to sell a product. This shouldn\u2019t be the case.<\/p>\n<\/div>

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Flyer with a lackluster headline.<\/em><\/p>\n<\/div>\n<\/div>

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The headline is the first thing that your recipient will see. A good technique I use to write my headlines is to\u00a0make them curious. Ask your prospective customer\u00a0if they are experiencing a specific problem. Or in this article\u2019s case, I tell them that they are doing something wrong and I can make it right. It did catch your attention, yes?<\/p>\n<\/div>

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\nYou have little connection between buyer persona and flyer copy.
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An effective flyer advertising campaign relies on demographics and psychographics of your target market. Doing a one-time flyer distribution blast and seeing what sticks, is inefficient, and would cost you more money in the long run. It would be better if you analyze each area\u2019s demographics and start distributing there.<\/p>

Aside from flyer distribution, you should take into consideration your buyer persona when creating your design and writing the text. Knowing what are relevant words or graphics for your target market gives a higher chance of converting them into customers. Speaking of which\u2026<\/p>\n<\/div>

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\nYou use low quality photos and poor design.
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As a graphic designer, one of my pet peeves is to see low quality resolution on business flyers. It is an unforgivable sin in graphic design to use clip art or even stock photos that still include watermarks.<\/p>\n<\/div>

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Flyer with low quality photo and bad design.<\/em><\/p>\n<\/div>\n<\/div>

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I know it\u2019s cheaper to just do it yourself, so be sure to ask for feedback on your design before going full blast. Also, it doesn\u2019t hurt to hire a good graphic designer, especially if you are investing in a flyer advertising campaign.<\/p>

Aside from the photos, be sure of the quality of the paper used by your flyer printing company. The quality of the material you\u2019ve chosen will reflect on your brand as a whole.<\/p>\n<\/div>

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\nYou end your flyer advertising without a call-to-action.
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As with pretty much any advertising campaign, you should never end without telling your recipient what they should do. Flyers usually end by giving the business contact number for more information. Sadly, this doesn\u2019t work all the time.<\/p>\n<\/div>

\n \n \n\t\n\n\n\n\"Flyer
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Flyer without a call to action.<\/em><\/p>\n<\/div>\n<\/div>

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What you should do is motivate your recipient. For instance, you can create a promotion centered on your flyers. Tell your audience how they can get a discount when they buy your product before a specific date. You can also ask them to present the flyer on their next purchase to get another discount. If you want to increase your customer base, ask them to pass the flyer to a friend for another discount.<\/p>\n

The versatility of flyers is a testament to how effective it is, even in the age of internet advertising. But here\u2019s an idea\u2026How about combining your flyer advertising with online promotion for an\u00a0integrated marketing strategy?<\/p>\n<\/div><\/div>\n<\/section><\/main>","protected":false},"excerpt":{"rendered":"

Flyers are probably the most versatile of all advertising tools. With their personal and tactile nature (you personally give the flyer) and wide reach (recipients can pass it along), they can be the most effective and efficient for promoting your business.For the most part, flyer advertising is easy. You just create a design, print it […]<\/p>\n","protected":false},"author":58,"featured_media":77440,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"categories":[4125],"tags":[3985],"class_list":["post-77420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-print-marketing","tag-flyers"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nextdayflyers.com\/blog\/wp-json\/wp\/v2\/posts\/77420","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nextdayflyers.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nextdayflyers.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nextdayflyers.com\/blog\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nextdayflyers.com\/blog\/wp-json\/wp\/v2\/comments?post=77420"}],"version-history":[{"count":5,"href":"https:\/\/www.nextdayflyers.com\/blog\/wp-json\/wp\/v2\/posts\/77420\/revisions"}],"predecessor-version":[{"id":85038,"href":"https:\/\/www.nextdayflyers.com\/blog\/wp-json\/wp\/v2\/posts\/77420\/revisions\/85038"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nextdayflyers.com\/blog\/wp-json\/wp\/v2\/media\/77440"}],"wp:attachment":[{"href":"https:\/\/www.nextdayflyers.com\/blog\/wp-json\/wp\/v2\/media?parent=77420"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nextdayflyers.com\/blog\/wp-json\/wp\/v2\/categories?post=77420"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nextdayflyers.com\/blog\/wp-json\/wp\/v2\/tags?post=77420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}