{"id":66509,"date":"2016-03-16T00:00:00","date_gmt":"2016-03-16T07:00:00","guid":{"rendered":"https:\/\/ndf-blog.nextdayflyers.com\/blog\/?p=66509"},"modified":"2026-08-10T02:01:24","modified_gmt":"2026-08-10T09:01:24","slug":"how-to-make-sell-sheets","status":"publish","type":"post","link":"https:\/\/www.nextdayflyers.com\/blog\/how-to-make-sell-sheets\/","title":{"rendered":"How to Create an Effective Sell Sheet"},"content":{"rendered":"<main id='bde-main'><section class=\"bde-section-66509-100 bde-section\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-rich-text-66509-102 bde-rich-text breakdance-rich-text-styles\">\n<p data-ccp-border-bottom=\"0px none #000000\" data-ccp-padding-bottom=\"0px\" data-ccp-border-between=\"0px none #000000\" data-ccp-padding-between=\"0px\">Having a sales representative talk about your product provides a personal touch in connecting with your consumers. But when you want to reach a large number of people, a salesperson just doesn\u2019t cut it. That\u2019s where knowing how to create a sell sheet comes in.<\/p>\n<\/div><h2 class=\"bde-heading-66509-101 bde-heading post-mark-heading\">\nWhat is a sell sheet?\n<\/h2><div class=\"bde-div-66509-120 bde-div\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-66509-122 bde-image2\" src=\"https:\/\/www.nextdayflyers.com\/blog\/wp-content\/uploads\/2012\/05\/750-x-410-Sell-Sheet.jpg\" alt=\"750 x 410 Sell Sheet\" loading=\"lazy\" srcset=\"https:\/\/www.nextdayflyers.com\/blog\/wp-content\/uploads\/2012\/05\/750-x-410-Sell-Sheet.jpg 750w, https:\/\/www.nextdayflyers.com\/blog\/wp-content\/uploads\/2012\/05\/750-x-410-Sell-Sheet-300x164.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\"><div class=\"bde-rich-text-66509-121 bde-rich-text breakdance-rich-text-styles\">\n<p><strong>It\u00a0answers the following questions:<\/strong><\/p>\n<ul>\n<li>What products or services do you offer?<\/li>\n<li>How will these products and services benefit me?<\/li>\n<li>How much will I will pay for them?<\/li>\n<li>How do I contact you?<\/li>\n<\/ul>\n<p>With all this information, it is important to present your sell sheet in a clear and precise manner to retain your customer\u2019s interest. Before you create yours, here are a few essential things to know before you start designing.<\/p>\n<\/div>\n<\/div><h2 class=\"bde-heading-66509-105 bde-heading post-mark-heading\">\nWhat are the essential elements of creating a sell sheet?\n<\/h2><div class=\"bde-rich-text-66509-106 bde-rich-text breakdance-rich-text-styles\">\n<p>It\u00a0should contain the following:<\/p>\n<ul>\n<li>Your logo and product name<\/li>\n<li>A catchy headline<\/li>\n<li>Intro paragraph<\/li>\n<li>High-resolution product pictures (including product SKU numbers)<\/li>\n<li>Benefits backed by data<\/li>\n<li>Contact info and a call-to-action<\/li>\n<\/ul>\n<\/div><div class=\"bde-rich-text-66509-118 bde-rich-text breakdance-rich-text-styles\">\n<p>Despite being a technical document, a sell sheet should still contain a concise headline and a call-to-action. The intro paragraph should provide a succinct summary of the information about the products and services. The bulk of it\u00a0should contain the specifications of your product or service, and if possible, comparative data against your competitors. Finally,it should give your potential client information about your company, particularly your contact details.<\/p>\n<p>A sell sheet may be more technical and informative than a flyer or brochure, but that doesn\u2019t mean design is just a second thought. When designed properly, it can become a virtual tour of your product or services. Use the large space provided by the flat sheet to create a design consistent with your product and your company.<\/p>\n<p>Here is an example of a sell sheet designed with a great deal of thought toward layout copy and messaging.<\/p>\n<\/div><div class=\"bde-div-66509-123 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-66509-125 bde-rich-text breakdance-rich-text-styles\">\n<p>Notice that it has a headline, an opening paragraph talking about the company, and most importantly, relevant information summarized into graphs, and pictures to help the viewer navigate the information easily.<\/p>\n<p>Just like the example, you\u00a0should include a single product or a single family of products. This would enable the potential customer to focus and read detailed data about the product. The bulleted form highlighted the essential information and made it easy-to-read.<\/p>\n<\/div><img decoding=\"async\" class=\"bde-image2-66509-124 bde-image2\" src=\"https:\/\/www.nextdayflyers.com\/blog\/wp-content\/uploads\/2012\/05\/750x410.jpg\" alt=\"Corporate brochure mockup with sustainability and renewable energy content.\" loading=\"lazy\" srcset=\"https:\/\/www.nextdayflyers.com\/blog\/wp-content\/uploads\/2012\/05\/750x410.jpg 750w, https:\/\/www.nextdayflyers.com\/blog\/wp-content\/uploads\/2012\/05\/750x410-300x164.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\">\n<\/div><div class=\"bde-rich-text-66509-108 bde-rich-text breakdance-rich-text-styles\">\n<p>Finally, the designer has done a great job of including picture examples of how the product looks and the ways in which it can be used. It goes without saying that a company with multiple products to sell would illustrate each item with a corresponding picture. However, ALL company sell sheets should try to include some relevant images to break up the copy elements and to make the overall piece\u00a0more interesting for the viewer. Use pictures of your staff in action, customers enjoying your products, or your products in action to communicate something unique about your company.<\/p>\n<\/div><h2 class=\"bde-heading-66509-109 bde-heading post-mark-heading\">\nWhen should I use a sell sheet?\n<\/h2><div class=\"bde-rich-text-66509-110 bde-rich-text breakdance-rich-text-styles\">\n<p>While the flyer or brochure can provide a brief overview of your product and service, a\u00a0sell sheet can give a more in-depth approach to marketing a product. Technical products such as equipment or software can greatly benefit from this format as well. Real estate services can also take advantage of it, especially if it includes comparative data between competitors.<\/p>\n<p>It\u00a0can be a persuasive part of a marketing plan, especially for customers who are on the fence and want to know more about the product. It is also useful for press releases where reporters and content creators need specific details for factual reporting. Finally, you can give them\u00a0to potential distributors and store owners who would be interested in putting it on their shelves.<\/p>\n<\/div><h2 class=\"bde-heading-66509-111 bde-heading post-mark-heading\">\nGreat! I\u2019d like to make my own.\n<\/h2><div class=\"bde-rich-text-66509-112 bde-rich-text breakdance-rich-text-styles\">\n<p>Before you start your project, here are links to two sizes of blank templates to ensure that you design with the right file specs:<\/p>\n<p>8.5\u201dx11\u201d Sell Sheet<\/p>\n<p>9\u201dx12\u201d Sell Sheet<\/p>\n<p>Or alternately, you can design yours online:<\/p>\n<p>Online\u00a08.5\u201dx11\u201d Sell Sheet<\/p>\n<p>Create one\u00a0with us at NextDayFlyers! Check out our\u00a0<a href=\"https:\/\/www.nextdayflyers.com\/sell-sheet-printing\/\">sell sheet printing<\/a>\u00a0for more information.<\/p>\n<\/div><\/div>\n<\/section><\/main>","protected":false},"excerpt":{"rendered":"<p>Having a sales representative talk about your product provides a personal touch in connecting with your consumers. But when you want to reach a large number of people, a salesperson just doesn\u2019t cut it. That\u2019s where knowing how to create a sell sheet comes in. What is a sell sheet? It answers the following questions: What [&hellip;]<\/p>\n","protected":false},"author":59,"featured_media":66524,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"categories":[4126],"tags":[],"class_list":["post-66509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-guides-how-tos"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nextdayflyers.com\/blog\/wp-json\/wp\/v2\/posts\/66509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nextdayflyers.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nextdayflyers.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nextdayflyers.com\/blog\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nextdayflyers.com\/blog\/wp-json\/wp\/v2\/comments?post=66509"}],"version-history":[{"count":5,"href":"https:\/\/www.nextdayflyers.com\/blog\/wp-json\/wp\/v2\/posts\/66509\/revisions"}],"predecessor-version":[{"id":85034,"href":"https:\/\/www.nextdayflyers.com\/blog\/wp-json\/wp\/v2\/posts\/66509\/revisions\/85034"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nextdayflyers.com\/blog\/wp-json\/wp\/v2\/media\/66524"}],"wp:attachment":[{"href":"https:\/\/www.nextdayflyers.com\/blog\/wp-json\/wp\/v2\/media?parent=66509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nextdayflyers.com\/blog\/wp-json\/wp\/v2\/categories?post=66509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nextdayflyers.com\/blog\/wp-json\/wp\/v2\/tags?post=66509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}