Wise Owl Artworks is the creation of Deborah Cherrin, who believes that magic is all around us. She designs dazzling collages using layers of translucent paper to build mystical images of deep forests, woodlands, gardens, wildlife, fantastical characters, and vintage storybook scenes.
Wise Owl Artworks Art Booth
Whimsical Artwork Meets Beautiful Accessories
Deborah sells her original artworks as well as giclee prints. She says that her colorful and whimsical style inspires solace, wonder, and joy.
It was a natural progression to transform accessories and merchandise with her stunning art. Her pieces transfer beautifully to a curated selection of pouches, totes, bags, stationery, home decor, and other gifts.
Quick Fire Questions
About Wise Owl Artworks
When and how did you start your business?
“I incorporated Wise Owl Artworks almost one year ago. Although I’ve always had a passion for playing with color, I never considered myself an artistic person. Taking a collage class changed that. I was hooked. My work was well received, so I quickly expanded to designing for products, such as tote bags, scarves, and tea towels.”
Deb Cherrin, Artist and Founder at Wise Owl Artworks
What’s the biggest challenge you faced with your business and did you able to overcome it?
“I spent my career in nonprofit management. It was hard at first to think of myself as an artist. To get better acquainted with the art world, I joined a local artist’s group and attended some seminars at my local community college. Now I have a wonderful network of artist friends, customers, and colleagues that support each other.”
Wise Owl Creative Works Creative Space
Any success stories you’d like to share?
“I recently had a piece of art accepted for a contemporary art exhibit in a local museum. It was a first for me.”
Joining the Art Community and Promoting Sales
What are some of the activities you do to promote artwork sales?
“Instagram is great because I can show my art and reach people who like my work. Plus, it has a dynamic community of artists who are willing to share their expertise.
“In addition to selling online, I show and sell my pieces at selected fine art and craft fairs, art exhibits, and retail gift shops.
“Lastly, printing hang tags with NextDayFlyers allowed me to promote my brand professionally and consistently across my entire product line.”
NextDayFlyers Die-Cut Hang Tags on Wise Owl Artworks Merchandise
Transforming Products With Hang Tags
How have you used your die-cut hang tags?
“Creating custom hang tags for my products gives them a designer look and feel. I’m impressed with how easy it is to create my own hang tag design and place my order online.
