The U.S. Postal Service has revamped its direct marketing resource site DeliverMagazine.com. As a companion to the print edition, the website offers case studies, white papers and marketing tools for direct marketing professionals of any sized business.
As an electronic service that promotes direct mail, the site aims to provide marketers with research, news and commentary for a marketing method that – due to the increasing relevance of web resources and initiatives – is constantly evolving.
"We redesigned the website with more content and a new look, and made it easier for direct marketers to find just what they need," said Paul Vogel, president of mailing and shipping services. "DeliverMagazine.com is a great place for direct marketers to gather and share success stories."
The update reflects the growing need for contemporary marketers to forge comprehensive multichannel campaigns to maximize their exposure. As consumers embrace the web for day-to-day resources and communication, direct mail marketers should stay on top of how they utilize online versus print mediums.