Art of Design: Doorhangers

Hanging Out

There’s more to those door hangers than just a Do Not Disturb message. As a marketing tool, the humble door hanger is versatile, efficient and affordable. Here are some ideas that will get you thinking and encourage you to “borrow” or experiment and generate some new ideas of your own.

Some of the more popular uses for door hangers

Announce the Grand Opening of a new business
Introduce an established business to potential customers that have recently moved into the area
Promote a limited time only sale
Distribute coupons (be sure to include an expiration date)
In A Hotel: Inform conference attendees about the next day’s schedule by hanging a door hanger on their hotel doors
Promote political candidates or initiatives
Use it as a parking pass
Public Service Messages

Excellent for promoting home delivery products or home services:

Newspaper delivery
Water Delivery
Interior Home Cleaning
Driveway repair
Chimney sweep
HVAC repair
Plumbing
Painting
Pizza delivery (or other restaurant type)
Pet grooming
Landscaping
Pool service
Garage door service
Window cleaning
Tutoring
Home loans/refinancing
Mobile notary service
Electrician
Interior décor
Carpet & flooring
Locksmith
Mobile car detailing
Insurance: Auto & Home
Custom closets
Window treatments
Cleaners & Laundry
Satellite TV
Charities that pick up goods
Dairy Delivery
Pest control
Real Estate Agents
Carpenter/handyman
Salons and Barber Shops

Targeting at its most accurate: right to the prospect’s front door!

One of the advantages is that door hangers can be distributed by folks who are already working for you. When employees are making house calls, have them cover the surrounding neighborhood if there is time.

Or you can hire friends and relatives (such as your children) to handle these tasks for minimal reward. And of course there are many professional services that can be assigned this job for a fee.

Door Hangers That Really Ring the Bell!

Let’s take a look at some of the more creative designs. They’re provided to inspire you to stretch your imagination and do some groundbreaking work of your own!

gourmet-doorhanger Image courtesy of http://www.coroflot.com/eroland/advertisements