Local companies and small businesses can sometimes feel overwhelmed by the competition that they face from large corporations. The operating budgets of these behemoths put anything that a tiny competitor could ever muster to shame. The task of going head-to-head with such organizations can seem daunting, but many small businesses have a secret weapon at their disposal.
Connecting personally with customers is a great way for local companies to emphasize the fact that they're familiar, friendly and can connect face-to-face. Small businesses have histories that are intertwined with their cities and towns. These can be used to get consumers to open their hearts and let these organizations in.
One way to accomplish this is by using printed materials such as booklets. For example – a 5.5×8.5 inch printed booklet can include a detailed account of the founding and history of a small business and the employees who call it home. If distributed to customers, the public at large will begin to see such a company in a new light and will be more likely to want to do business with it. Use printed materials today to convey a message of compassion and intimacy.