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Tag: tips

Photobomb #47: Tutorials, lessons, education and more!

This edition of the BOMB focuses on educational opportunities. Here you’ll find tutorials on shooting portraits, landscapes, families, children and how to review photography – both your own and that of others. Plus there’s good advice on how to take better pictures and some tips for beginners. Ready, aim, start clicking!…

Keep An Eye On Your Competition

In 1876, an inventor named Elisha Gray filed a patent for a “telephone” with the U.S. Patent Office. His was the 39th application received on February 14. He was stunned to learn that Alexander Graham Bell had filed a patent for a “telephone” on that very same day. However, Bell’s application was the fifth of the day and went on to be awarded the patent. …

Marketing in the Digital Age: Social Media Is An Equal Opportunity Marketing Medium

An impressive number of small businesses are involved in innovative marketing campaigns utilizing social media. These companies prove that making a splash in social media isn’t about the size of your budget — the only limits are creativity and a willingness to experiment.…

Know Your Customer: From Demographics to Psychographics

For more than half a century, demographics has been the primary method used by those in marketing and advertising to define populations of consumers.

More recently, thanks to interest tracking from social networks, behavioral data from search outlets, and lifecycle forecasting, there are more robust methods for describing potential customers.

Designing a Business Card That Suits You

A business card may very well be the most important marketing tool you’ll ever use to promote your company and yourself.

Business cards are used in a wide variety of ways to inform people about you and your organization. Chances are your business card may serve as artwork for a small publication’s "business card ad" pages. Prospects and customers need them so they can have your contact information. You’ll include them in letters and in the sales materials you leave with prospects.

It seems ironic that a document that is only 3½” x 2” has to “wear a lot of hats.” Here are some tips to consider when you design your business card. (Or have a professional design it for you.)