What is SEO? Search Engine Optimization is a term you are familiar with, but even the basic SEO principles you haven’t paid much attention to it.…
I’m a big believer in the power of image search. When I’m writing blog posts or creating landing pages, I probably spend as much time optimizing images as I do writing the actual content. I even go as far as embedding descriptive image metadata into every image file that I upload.
You can do it! You can make a Gigapixel Image! You can shoot portraits with a single light! You can get macro shots with any lens! You can even be just like JC Penney (until Google catches you).
You can do all these things and more simply by checking out this week’s Photobomb!
In today’s search landscape, if you cannot be found in a local search, you will have trouble competing in your city. You may have an awesome product, venue and/or brand, and your SEO may be awesome, too. You might even have an amazing ad campaign and an incredible publicity strategy. Each of those will obviously have a big impact for your company. However, you also need to start thinking about local search and/or local SEO. Because nowadays, if you do not rank locally for “city+keyword” searches related to your products, you will miss out on a lot of potential business.