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Tag: SEO basics

Finding Yourself #2: Local SEO Tips & 10 Local Business Listings to Claim

In today’s search landscape, if you cannot be found in a local search, you will have trouble competing in your city. You may have an awesome product, venue and/or brand, and your SEO may be awesome, too. You might even have an amazing ad campaign and an incredible publicity strategy. Each of those will obviously have a big impact for your company. However, you also need to start thinking about local search and/or local SEO. Because nowadays, if you do not rank locally for “city+keyword” searches related to your products, you will miss out on a lot of potential business.

Web Page Marketing: Getting Familiar with SEO and SEM Basics

Are you confused about SEO and SEM? There’s a lot to learn and even the terminology can be confusing. Here, we present the basics in terminology and process to help get you started. Often people will find your website by doing a search on a search engine – such as Google or Firefox.

No doubt you’ve done searches yourself by typing a word or words onto the search page and then looking at all those thousands of results. Because there are so many web pages on the Internet the goal is to get your site positioned toward the top of the search results list. So, how do you do this? With SEO and SEM.