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Tag: sales

5 Films That Can Teach Us the Most About Marketing

Following the recent Oscar ceremony, I thought it would be the perfect time to write a post about movies. We all love them and they can be surprisingly useful for all us marketing types in both a cultural sense and in those rare cases, for practical marketing and advertising knowledge. That’s right, if you’re having trouble with your direct mailing plan or sales strategy, sometimes the solution is to simply grab the popcorn and the remote.…

Sweet Spot #21: Champagne Taste on a Beer Budget

I, like most people, am guilty of what some call “champagne taste on a beer budget” or “eyes bigger than her stomach” or “expensive” or simply “living beyond her means”. It’s a heavy load to bear, especially without help from trust funds or doctor salaries. Lately, with the help of a growing number of discount shopping sites, made popular by Groupon, shopping has become much more accessible, affordable, easier and less stressful than outlets and Ross. No more buying generic or fake to get the deal; we want the real deal, the name brand!