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Tag: Postcards

Elements of a Successful Direct Mail Postcard Design

There is this unofficial rule of direct mail postcards called the 40/40/20 rule. It’s the formula for the right combination of factors for a successful direct mail marketing campaign. 40/40/20 Rule of Direct Mail Postcards According to Ed Mayer, the marketer who coined the term said that 40% of your direct…

10 Inappropriate Postcards That Probably Won’t Catch On

NextDayFlyers specializes in high-quality discount postcards, perfect for businesses in need of eye-catching marketing materials. But there are some postcards that are probably best left on the cutting room floor. Here are a few examples of delightfully absurd postcards that you probably won’t see at your local gift shop.…

Customer Q&A: Artist and Photographer Liz Huston

When the postcards of artist and photographer Liz Huston caught our eyes coming off the presses, we here at NextDayFlyers wanted to find out more. The self-taught artist printed her beautifully haunting photo montages on Art Deco-inspired postcards to use as giveaways for fans at events. We interviewed the born-and-raised Los Angeles artist/photographer about her work, what inspires her, and more.…