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Tag: design inspiration

How to Beat the Zombie Block – 5 Ways to Conquer Design Fatigue!

Even if that deadline is fast approaching, being anxious and nervous is the worst possible state of mind to try and design and be creative in. Your mind and body are fighting against you; your muscles and mind are wound too tight to be of any use to you. You need to get all loosey goosey. Here’s 5 ideas to get you back into the designer frame of mind…

Art of Design #38: Pushing the Envelope

Direct response is part art and part science. It’s where creativity can be measured in dollars and cents. The envelope gets opened, or it doesn’t. It’s that simple. So for all of you folks on the front lines of creating packages that must be opened and need to stimulate sales, here are some award winning examples from our friends Down Under!…

Paper Ephemera & Collectibles: The Original Swatch

The things we take for granted today often become the collectibles of the future. These swatches for fabrics were not intended as either art or artifact, yet they somehow transcend their practical functionality. In fact, they act as snapshots of a time and place. Not only is the typography appealing, these simple frames for a wide variety of textile patterns for clothes and furniture from the past are capsules offer a glimpse back in time.…

Art of Design #36: Hotel Letterheads From the Past

Letterhead is one of those ubiquitous components of businesses around the world. They go hand-in-hand with business cards to help a company communicate with the outside world: its customers, vendors and suppliers, even competitors.

The letterhead is where you’ll find the essential information of a company such as the name, address, phone and most likely a logo – maybe even a motto or some intelligent line of copy that helps position the firm in the mind of the reader.