While content is king, the way the work looks – whether a printed page or a web page — has a huge influence on the way it will be judged. It’s a colossal waste to let careless errors distract the reader from getting the message. That’s why it’s worth taking the time needed to proofread and then proofread again — after corrections have been made.
Awesome headlines are usually not created out of thin air. There are many tested headline formulas that can be adapted and used repeatedly. Of course, you need to understand why a particular headline works in order to know whether that formula is right for your post, or article, or landing page.
Copy copy everywhere. It is impossible to have an online presence today without unique content. And if you can’t afford a stable of writers, then you have to write it yourself. These all-around writing tips are designed to help whether it’s for your posts, your emails, your landing pages, or social media.