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Tag: COpy

Copy Chat: 15 Proven Headline Formulas to Save You Time and Despair!

Awesome headlines are usually not created out of thin air. There are many tested headline formulas that can be adapted and used repeatedly. Of course, you need to understand why a particular headline works in order to know whether that formula is right for your post, or article, or landing page.

Your Online Content Hit List

The demand for fresh content is growing because, in essence, people, and search engines love it. In today's market, companies need copy not only for their websites, printed promotions, email campaigns, and press releases, but for Twitter, Facebook, blogs…and on and on into the night. It seems every day there's a new social media something we're supposed to check out and incorporate into our marketing mix. And with Google social search now live it's more important than ever to provide a steady stream of unique, interesting copy, that begs to be read. This is not easy to accomplish and requires innovation and nose to the grindstone. But to help speed up the process for you, here is a list of copy strategies that you need to make sure you hit while you go through the writing process.  

How to Write Sticky Copy for Print and Social Media

Writing copy that is worth reading and sticks to your customer’s brain is important for both digital and print marketing if you want to connect, create relationships, and ultimately convert readers to customers.  But how do you do that?

Consumers are bombarded with thousands of messages daily, so having your “sticky message” be the one they post on the wall in their head can be a challenge. Here are some tips to get you started.