When you receive a flyer distributed in the street, what do you immediately notice? Perhaps you see the headline immediately. Maybe your eyes are drawn…
Tag: Copy Chat
It’s a debate that never ceases. Which works better –short copy or long copy? The answer: Long copy works better, providing, of course, that long copy is appropriate and done well.…
John Caples made a name for himself in advertising and revolutionized – if not created – the specialty of direct response. Learn about the man and discover his 7 principles that lead to effective advertising.
Many of the most memorable advertising campaigns have been humorous. Over the years, countless advertisers have used this strategy to attract customers. Audiences want to be entertained, not subjected to a hard sell. People pay attention to humorous commercials because it makes them comfortable. This makes them let down their guard –leaving them open to be influenced.
As one of the greatest copywriters in the history of advertising, Claude C. Hopkins made a lasting impact on the way advertising is created. At the same time he brought great success to his clients and earned himself an unparalleled salary of $185,000 a year, in 1907!
Most writers make a similar mistake (who can blame them?). They believe that people love to read – an easy assumption to make because most writers love to read. Becoming a better writer requires this perception to be set aside and write to a reader who is reluctant at best and is, for the most part, resistant to reading at all.
Though the basis of content marketing has been around for ages, its recent popularity as a marketing buzzword makes it seem all shiny and brand new. And if you’re feeling like your “old” skills aren’t quite shiny enough for the new era, here are some quick content marketing tips to give you a little polish.