It’s competitive out here in the Webosphere, so it’s important to take the necessary steps to stay ahead of the pack. By grabbing your visitors’ attention and getting them to take an action, you guarantee that your website will be a success. But usability’s role can’t be understated in the overall success of your website. If you want your business to do well (or you simply want to drive more traffic to your site), it’s important that your website is user friendly and easy to navigate. …
The demand for fresh content is growing because, in essence, people, and search engines love it. In today's market, companies need copy not only for their websites, printed promotions, email campaigns, and press releases, but for Twitter, Facebook, blogs…and on and on into the night. It seems every day there's a new social media something we're supposed to check out and incorporate into our marketing mix. And with Google social search now live it's more important than ever to provide a steady stream of unique, interesting copy, that begs to be read. This is not easy to accomplish and requires innovation and nose to the grindstone. But to help speed up the process for you, here is a list of copy strategies that you need to make sure you hit while you go through the writing process.
Writing copy that is worth reading and sticks to your customer’s brain is important for both digital and print marketing if you want to connect, create relationships, and ultimately convert readers to customers. But how do you do that?
Consumers are bombarded with thousands of messages daily, so having your “sticky message” be the one they post on the wall in their head can be a challenge. Here are some tips to get you started.