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Tag: brand identity

Personal Branding – Tips to Use, Mistakes to Avoid

Not too long ago personal developing centered on self-development. Today, however, it’s more about self-packaging1 or personal branding. You can use your personal brand as a tool to enhance your career whether you work for someone else, or yourself. Employees with strong personal brands are a huge company asset. “Google is already a main reference check in the job-search process. Hiring managers and executive recruiters expect serious professionals to have a powerful online identity.”2

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