Posters, mailers, and booklets are the holy-trinity of promotional print products for event marketers. They are each essential pieces in a successful event marketing campaign. You will need these products when promoting events such as concerts, club nights, and movie premieres. The most effective campaigns incorporate all three of these products in one united campaign.…
Booklets are tiny books or magazines which lay around in conference halls, offices and waiting rooms. They serve both marketing purposes and informational purposes and since they are usually filled with lots of elements, they need to look good and be informative in order to focus users’ attention and effectively convey the message.
We can help! Find tips, inspiration, resources and more in this week’s The Art of Design: Booklets.
A pamphlet is defined as an unbound booklet (without a hard cover) consisting of a single sheet of paper that is printed on both sides and folded in half, in thirds, or in fourths, or it may consist of a few pages that are folded in half and stapled at the crease. In order to be officially recognized as a pamphlet, UNESCO requires a publication (other than a periodical) to have “at least 5 but not more than 48 pages exclusive of the cover ;” a longer item is a book.