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Tag: art of design

Art of Design #38: Pushing the Envelope

Direct response is part art and part science. It’s where creativity can be measured in dollars and cents. The envelope gets opened, or it doesn’t. It’s that simple. So for all of you folks on the front lines of creating packages that must be opened and need to stimulate sales, here are some award winning examples from our friends Down Under!…

Art of Design #37: In Typography, Context is Everything

(Or: How Having a Baby Made One Designer Appreciate Comic Sans.)

Vincent Connare’s simple and innocent type face has long been thought of as one of the low points of good taste in design. People who don’t even know what "sans" means are quite willing to pass judgment on this humble font.

Art of Design #36: Hotel Letterheads From the Past

Letterhead is one of those ubiquitous components of businesses around the world. They go hand-in-hand with business cards to help a company communicate with the outside world: its customers, vendors and suppliers, even competitors.

The letterhead is where you’ll find the essential information of a company such as the name, address, phone and most likely a logo – maybe even a motto or some intelligent line of copy that helps position the firm in the mind of the reader.

Our Daily Best: Week of September 19th

Football season is gearing up. Baseball season is winding down. It’s that transitional period signaling the onset of autumn. Fall officially begins September 22, 10:49 A.M. EDT so be on the lookout for those brilliantly colored leaves that look so beautiful on someone else’s front lawn. (And remember to clear them out of your rain gutters before winter!)

Art of Design #35: The Los Angeles Printers Fair

The Third Annual Los Angeles Printers Fair will be held at the International Printing Museum in Carson, California. Vendors from every corner of the country will exhibit their wares along with local vendors and artists. Admission is a mere $5.

The LA Printers Fair is the premier place to discover all that is available for book artists, letterpress printers, and others.

Art of Design #34: Gift Certificates

Today we bring you two great sites all about the design of gift certificates! First, get your brain juices flowing with 40 amazing gift card design ideas and then when you are finished you can design your own or start off with one of the MANY FREE templates at the Gift Certificate Factory! They have a variety of free gift certificate templates that are editable right on the site. You just personalize them and then download the new image and then you can send it our way to print with us!…